When I invented this blog five months ago, I sought to investigate the intersections of marketing, science, technology and entertainment with the objective of unearthing some practical, actionable data that would be readily useful. It’s my pleasure to dig deeper into the field of science today with a pointer to the website for Project Exploration.
Visit the project’s rich website to join Dr. Paul Sereno’s expedition to a remote region of the Sahara Desert in search of dinosaurs — and the fossilized remains of our early human ancestors. There, technology allows us to roll up our sleeves and participate in unraveling our planet’s most riveting and longest held secrets. You may wonder, where’s the marketing connection? Answer: The project paid to promote itself in the September issue of Wired magazine, where it was discovered by yours truly. Universally positive, indeed.
