Media Relations – universal positive

Visual Timeline and PR Case Study: Roger Darnell

March 28, 2024March 28, 2024 by Roger Darnell

In-depth PR case study materials follow. Last Updated 28 March 2024

Visual Timeline and PR Case Study: Sarofsky

March 28, 2024March 26, 2024 by Roger Darnell

In-depth PR case study materials follow. Last Updated 26 March 2024

MODE Studios Visual Timeline and PR Case Study

September 1, 2023May 16, 2022 by Roger Darnell

In-depth PR case study materials follow. Last Updated 16 May 2022

Visual Timeline and PR Case Study: Leviathan

March 26, 2024October 7, 2021 by Roger Darnell

In-depth PR case study materials follow. Last Updated 7 October 2021

Visual Timeline and PR Case Study: Scholar

September 1, 2023December 7, 2020 by Roger Darnell

In-depth PR case study materials follow. Last Updated 7 December 2020

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

August 19, 2021April 27, 2020 by Roger Darnell

Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is challenging – but also, very rewarding. This mindset introduces wisdom from those who have learned to excel through lifelong learning – and mindful sharing. I encourage you to catch this week’s free webinar, “How to Make Better Decisions” from the illustrious Elise Mitchell, and analyze the latest output from her accomplished peers.

Five Essential COVID-19 Adaptive Marcom Tips, Week of 20 April

August 19, 2021April 20, 2020 by Roger Darnell

I learned a lot in the course of writing my new book, which teaches others the essentials of communications consulting. One key lesson was driven home by OpenText, a company that defines a business of the future as one dedicated to the Continuous Connected Customer Journey. Salesforce.com is equally adamant about us all needing to prioritize happy customers (see http://sforce.co/2fHn7x7). Bear these successful ventures’ well advised handling notes in mind as you review the following.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 13 April

August 19, 2021April 13, 2020 by Roger Darnell

I’ve written a book over the past few years, aiming to teach others to be highly skilled communications consultants, capable of making invaluable contributions to those they serve, with the ability to live, work and thrive almost anywhere. Thankfully, that research and writing has fortified my job qualifications; suddenly, being successful is infinitely more challenging. Regardless of our experience and skill levels, right now, we all need leaders we can trust to help ground our thoughts and guide our actions.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 6 April

March 11, 2024April 6, 2020 by Roger Darnell

During my weekend reading, I had an opportunity to consider what happened during The Great Depression – and its permanent effects on those who endured it – alongside the current pandemic.

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

March 11, 2024March 30, 2020 by Roger Darnell

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community spread.” Mr. Haynes also seized the moment to inform us of impending disruptions to our lives. Today, with most of us ordered to #StayAtHome, the number of domestic reported cases will soon exceed 123,000.