In-depth PR case study materials follow. Last Updated 26 March 2024
Visual Timeline and PR Case Study: Sarofsky
In-depth PR case study materials follow. Last Updated 26 March 2024
Animation
In-depth PR case study materials follow. Last Updated 26 March 2024
The Importance of Juneteenth
Juneteenth is the oldest internationally celebrated commemoration of the ending of slavery in the United States of America. Tracing back to Galveston, Texas, when Union General Gordon Granger and his troops enforced the Emancipation Proclamation and freed all remaining slaves in Texas on June 19, 1865, it wasn’t until 2021 that Juneteenth became a federal U.S. holiday.
Visual Timeline and PR Case Study: Extended Reality Group
In-depth PR case study materials follow. Last Updated 6 June 2022
Read moreVisual Timeline and PR Case Study: Extended Reality Group
Visual Timeline and PR Case Study: Scholar
In-depth PR case study materials follow. Last Updated 7 December 2020
Visual Timeline and PR Case Study: BLOCK & TACKLE
In-depth PR case study materials follow. Last Updated 12 Sep. 2020
Case study: Smart ways to communicate
To me, one of the best ways to understand how effective marketing works is to look at campaigns that have won the most or the biggest creative industry awards, and you won’t find a recent campaign that has been more successful at winning major awards than this one from McCann’s office in Melbourne, Australia. I discuss many awards submissions with my clients every year, and in my experience, oftentimes what makes a project award-worthy is the documentation you can provide – especially when you can clearly present valid results the work has helped deliver. This theory is backed-up by the documentation for Dumb Ways to Die from McCann Melbourne, which was named “Most Awarded Agency” by Advertising Age in 2013 thanks to this project earning numerous “best of show” honors from the major international programs, including a record five Cannes Lions Grand Prix (in the Film, Integrated, Direct, PR and Radio categories).
Here are some highlights of the verbiage the agency used for this project, which was produced for Melbourne Metro Trains.
A Transparent House Seen Around the World
When the international next-generation creative studio Transparent House launched in 2004, it began as a design visualization firm, creating 3D architectural renderings and animated walkthroughs of residential and commercial buildings. That led to 3D renderings of products, and producing videos for launch events and keynotes, which led to the studio offering complete branding services to … Read moreA Transparent House Seen Around the World
Gift Togetherness
I am very proud to share Thornberg and Forester’s “The Gift of Togetherness,” part of a powerful campaign from DDB Chicago promoting Ronald McDonald House Charities. The campaign’s goal is to raise $1 million by December 31; for every dollar raised, 90 cents support programs globally! To learn more about RMHC and be a part … Read moreGift Togetherness
Inspiration from Gaian.me
With its digital album releases including designs, music and articles, The Gaian Project celebrates nature by inspiring people to preserve our planet. Over the past six years a group of more than 10,000 designers joined in – including members from Behance, deviantArt and other major design websites. Steffen Knoesgaard, Fredrik Ekholm and Simon Holmedal created … Read moreInspiration from Gaian.me
