In-depth PR case study materials follow. Last Updated 26 March 2024
Visual Timeline and PR Case Study: Sarofsky
In-depth PR case study materials follow. Last Updated 26 March 2024
awards
In-depth PR case study materials follow. Last Updated 26 March 2024
Design Competitions from Fast Company, Core77, Creativepool, and Communication Arts
Several very prestigious design awards programs are currently open for entries – I thought you would appreciate the heads-up and some brief details, which I am presenting in order of the currently published submission deadlines. Best of luck, friends!
Read moreDesign Competitions from Fast Company, Core77, Creativepool, and Communication Arts
Tonight is the biggest night in sports: The ESPYS
This very night – 12 July, at 8 p.m. ET on ABC – The ESPYS Presented by Capital One will feature the world’s premier athletes, the sports world’s biggest stars, and the very best sports stories of the year. With appearances by LeBron James, Patrick Mahomes, and Sue Bird, along with performances by Lil Wayne and H.E.R., this 31st annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Dolby Theatre.
Abbreviated for the Excellence in Sports Performance Yearly, the ESPYS honor the outstanding achievements of athletes and teams from various sports disciplines during the past year, as chosen by fans. Much more than a prestigious sports awards ceremony, the event brings together top athletes, coaches, celebrities, and sports enthusiasts to honor excellence in sports – including some of the many major initiatives aimed at improving our world.
MODE Studios Visual Timeline and PR Case Study
In-depth PR case study materials follow. Last Updated 16 May 2022
Brilliant directors: Ben Strang
Filmmaker and photographer Ben Strang joined the directorial roster of one-stop cross-media production company Sarofsky in 2019. As a director of both scripted and documentary works, Ben’s stories are born from the unique locations and individuals he has encountered as an independent photojournalist for over a decade. His scripted pilot “Beast” won the SXSW Grand Jury Award for Best Independent Episodic, and his latest documentary series “A Mystery To Me” won a 2021 Cannes Lion, and was selected as a Vimeo Staff Pick, as you can see here.
Visual Timeline and PR Case Study: Scholar
In-depth PR case study materials follow. Last Updated 7 December 2020
Nonfiction Unlimited Interviews: Director Bing Liu
LOS ANGELES – In January, documentary director Bing Liu won the Sundance Special Jury Award for Breakthrough Filmmaking on the strength of his feature documentary, “Minding the Gap.” Very soon thereafter, Nonfiction Unlimited signed Bing to its directorial roster for commercials and branded content. Since then, Bing and his film have continued racking up awards at major film festivals; notably, Bing was also selected for SHOOT Magazine’s prestigious New Directors Showcase for 2018.
With “Minding the Gap” set to premiere in select theaters across America and on Hulu on August 17, Nonfiction Unlimited partner/executive producer Loretta “LJ” Jeneski quizzed the rising director on some questions of special interest to the world of branded storytelling.
Contribute Now to the Biggest Night in Sports: The ESPYS
This Wednesday, July 18, at 8 p.m. ET on ABC, The 2018 ESPYS Presented by Capital One is once again set to feature the world’s premier athletes, the sports’ world’s biggest stars, and the very best sports stories of the year. Hosted by Danica Patrick, this 26th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.
In the meantime, ESPN’s Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 18. This year’s auction of more than 80 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and hall of fame coaches, sports-related experiences with ESPN personalities, and much more. To participate in the Auction and/or donate to the Jimmy V Foundation, go to http://www.ebay.com/rpp/espn or call 1-919-380-9505.
Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPYS Awards:
Read moreContribute Now to the Biggest Night in Sports: The ESPYS
Best-case scenario: Kathryn Hempel, Cutters Studios
Generally speaking, on the best days, my job breaks down to a careful balance of art and craft. I’m hoping that this art/craft angle will be an interesting way to talk about some others I admire, and what we’re achieving together. Due to the uncommon success of our joint efforts, I’m choosing Kathryn Hempel and all her colleagues at Cutters Studios as the perfect subjects to explore a new variation on the classic case study, which I’m calling a “Best-Case Scenario.”
With love to director Brad Tucker for putting us all in contact, a lot went into making Cutters Studios a solid fit for me when we joined forces last year. The very first “Cutters” commercial editorial facility had opened in Chicago 34 years earlier, but by January 2014, the parent Cutters Studios group was also operating studios in Detroit, Los Angeles, New York City and Tokyo… spanning all aspects of commercial production, post-production and creative development. Relatively soon after partnering up, I learned about the Always #likeagirl campaign that Kathryn was editing for Leo Burnett and Chelsea Pictures director Lauren Greenfield, and I had a chance to counsel everyone on all the ways we might use PR to promote the work and everyone behind it.
By then, I already had a very good sense of what sets Cutters apart:
Read moreBest-case scenario: Kathryn Hempel, Cutters Studios
Rihanna and The Uprising Creative bring important message to MTV’s Music Video Awards
When directors Darren Craig, Jonathan Craven and Jeff Nicholas from integrated creative + production company The Uprising Creative got together with Rihanna earlier this year to discuss a music video for the artist’s new “American Oxygen” single, everyone came away with some very inspired ideas. “We wanted to showcase both the positive and the negative,” the directors explained when the video was finally released widely in mid-April. “The struggles within the country and the ones those outside the country face in coming here; the dark side of the positive and the light side of the negative.”
Well before then, the powerful images of Rihanna performing in front of a giant American flag received international attention when they were used by the NCAA as a central part of the organization’s high-profile on-air campaign promoting March Madness all across the country. The video was officially released exclusively on Tidal in early April, where it ran for a full week before hitting Vevo and YouTube.
With well over 100 million views between Vevo and YouTube alone, the project has obviously drawn in a massive audience. This weekend, it’s up for a coveted MTV Video Music Award, in the Video With a Social Message category.
Read moreRihanna and The Uprising Creative bring important message to MTV’s Music Video Awards
