Earth Day 2024: Planet vs. Plastics

You and your loved ones are cordially invited to join more than a billion of your fellow humans to participate in Earth Day … the only global event celebrated simultaneously by people of all backgrounds, faiths, and nationalities.

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Visual Timeline and PR Case Study: Roger Darnell


In-depth PR case study materials follow. Last Updated 28 March 2024

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International Women’s Day 2024


International Women’s Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. For 2024, organizers are seizing the occasion to activate us all around the critical idea of inspiring inclusion.

Celebrate women’s achievement. Raise awareness about discrimination. Take action to drive gender parity. IWD belongs to everyone, everywhere. Inclusion means all IWD action is valid.

Today, I invite you to visit this site – https://www.internationalwomensday.com – where you can better understand how, together, we can forge women’s equality.

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Take your best shot on 28 Nov., Giving Tuesday


Great things are shaping up, thanks to you and everyone else making plans to participate in the annual #GivingTuesday festivities. This movement began in 2012 as an organized effort dedicated to giving back. As a result, on Tuesday, 28 Nov., charities, families, businesses, community centers, students, and others all around the world will come together to celebrate generosity and to give.

Participation is simple.

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Sharing Secrets: Social (Media) Rules of Engagement

Two months from today, our son will turn 18. Searching memory banks and analyzing recent conversations, I am recalling that unwelcome rise of daunting external pressures. As an adult, I understand that pressure makes it extra hard for most people to make good decisions … overall in life, and even in basic conduct.

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Experience the 2021 World Wildlife Day Film Showcase on 3 March


DWA principal Roger Darnell had the great honor of serving as a judge for the 2021 World Wildlife Day Film Showcase: Forests. “It is a wonderful feeling,” he said, “knowing that so many gifted storytellers and supporting organizations are dedicated to informing and educating the world on the importance of forests and conservation.”

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Famous Images: Street Level Photography 2020


Street Level Photography was born as a community of photography enthusiasts, with particular interest in street photography. On its popular YouTube channel, you will find various contents: Top Selection photogalleries; reviews of books and photographic products; video tutorials to improve photographic techniques; chronicles of photographic travel experiences, and much more. All these themes are fully explored through the common lens and language of photography.

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The FvF mixtape series: still going strong

When I last wrote about Friends of Friends – the international interview magazine that illuminates people of diverse creative and cultural backgrounds in their homes and within their daily working environments – the subject was their latest mixtape. At that time it was number 101, and it featured the artist known as Kyson.

Each FvF mixtape offers an amazing contemporary soundtrack for your life, and that is definitely true for the latest. It is number #163, and it features the renowned German electro-pop duo, 2RAUMWOHNUNG.

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Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is challenging – but also, very rewarding. This mindset introduces wisdom from those who have learned to excel through lifelong learning – and mindful sharing. I encourage you to catch this week’s free webinar, “How to Make Better Decisions” from the illustrious Elise Mitchell, and analyze the latest output from her accomplished peers.

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Five Essential COVID-19 Adaptive Marcom Tips, Week of 20 April

I learned a lot in the course of writing my new book, which teaches others the essentials of communications consulting. One key lesson was driven home by OpenText, a company that defines a business of the future as one dedicated to the Continuous Connected Customer Journey. Salesforce.com is equally adamant about us all needing to prioritize happy customers (see http://sforce.co/2fHn7x7). Bear these successful ventures’ well advised handling notes in mind as you review the following.

Read moreFive Essential COVID-19 Adaptive Marcom Tips, Week of 20 April

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