I learned a lot in the course of writing my new book, which teaches others the essentials of communications consulting. One key lesson was driven home by OpenText, a company that defines a business of the future as one dedicated to the Continuous Connected Customer Journey. Salesforce.com is equally adamant about us all needing to prioritize happy customers (see http://sforce.co/2fHn7x7). Bear these successful ventures’ well advised handling notes in mind as you review the following.
Five Essential COVID-19 Adaptive Marcom Tips, Week of 20 April: https://t.co/8gqITaxPN3 Image source: @salesforce #marcom #communications #communicationstrategy #businesscommunication #universalpositive pic.twitter.com/FxkmXY2t2j
— Roger Darnell (@RKDarnell) April 20, 2020
1. [DECK] Getting Your Head Straight As “Normal” Approaches
This is a motherlode of mindful business guidance from the illustrious David C. Baker, publisher, author, and principal of management consulting firm Recourses. It features the video and audio links to David’s latest webinar, and three previous editions… all carefully attuned to dealing with the impact of COVID-19.
2. The Reopening Challenge: 5 Tips for Getting Back to Business
Although many businesses won’t be in position to reopen doors immediately, it’s very important to begin thinking about how everything will need to come together to be fully prepared. Inc. Magazine senior editor Graham Winfrey offers five tips to guide your successful reopening.
3. We Need Imagination Now More Than Ever
This Harvard Business Review article from Martin Reeves and Jack Fuller sounds a different note, informing us that the familiar reality of the pre-COVID-19 world may be gone forever. They write, “We believe imagination — the capacity to create, evolve, and exploit mental models of things or situations that don’t yet exist — is the crucial factor in seizing and creating new opportunities, and finding new paths to growth.”
4. Six Tips for How Marketers Can Play a Vital, Appreciated Role in Fighting COVID-19
Many astute magazines are publishing excellent chronologies documenting the communications efforts of brands and agencies during this challenging time. I wanted to point you to this one from T.L. Stanley for Adweek, featuring insights from RPA’s social psychologist Hillary Haley. Read on to learn how marketers like Joann, Nextdoor, Uber Eats, Postmates, Lowe’s and Rothy’s are “mobilizing consumers and giving them a sense of purpose during the global crisis by helping them be problem-solvers.”
5. How to Make Your (Now Virtual) Event Shine
Nancy Duarte is the CEO of Silicon Valley and New York-based communications firm Duarte Inc., and the author of “DataStory: Explain Data and Inspire Action Through Story.” Leveraging her vast experience helping companies adapt large, in-person conferences to virtual events, this article walks you through the process of moving your event online, for maximum impact.
Access these and other sound articles on Roger Darnell’s curated “Pandemic Marcom Tips” Twitter Moment: https://twitter.com/i/events/1249727782243926019
