Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
Two months from today, our son will turn 18. Searching memory banks and analyzing recent conversations, I am recalling that unwelcome rise of daunting external pressures. As an adult, I understand that pressure makes it extra hard for most people to make good decisions … overall in life, and even in basic conduct.
Read moreSharing Secrets: Social (Media) Rules of Engagement
Ever since hearing that failing to plan is a sure plan for failure, I have been a firm believer in taking the time necessary to diligently and intelligently lay out plans for anything I’m seriously aiming to accomplish. When I attended the ReCourses New Business Summit (NBS) back in 2012 thanks to David C. Baker and Blair Enns, I witnessed a new approach for how creative businesses and professionals can change the way they handle sales. My understanding on the secret is this: The key is to think and operate like a publisher. Along those lines, naturally, the business model requires successful handling of content. The NBS lessons were very timely for me, as you have seen here; I have deep admiration for innovative publishers of all sizes, and as time moves forward, I hope to follow the best of them and achieve my own version of greatness.
Read moreSharing secrets: Smart planning and production for marketing content
The Blake Project is a Los Angeles-based brand consultancy that helps companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences. Publishers of the book Brand Aid, the group also regularly stages Brand Positioning Workshops, and its principals share their considerable knowledge through their Branding Strategy Insider blog and newsletter. … Read moreMore branding and communications essentials
Last updated on Jan. 30, 2009: PostWorks Expands Services, Marketshare and Markets as Leading One-Stop U.S. Post Production Resource
“Strategic Public Relations Campaign Focused Sales and Marketing Efforts, Positioned Unmatched Resources and Commitment to Quality Customer Service”
See also: MEDIA COVERAGE
PostWorks is one of the film and television industry’s most advanced and comprehensive digital motion picture and HD post-production companies. In 2007, PostWorks expanded into Los Angeles, launching the first post-production company designed from the ground up to leverage data-centric and future-looking technologies. PostWorks and its global mobile post-production systems provider Orbit Digital were acquired in 2009 by H.I.G. Capital, a leading Miami-based private equity firm, as an addition to its Telecorps Holdings family of companies, which includes Wexler Video and Coffey Sound.
Executive Summary
During DWA’s five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company’s presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its very successful 2007 expansion into Los Angeles.
