Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
Read moreVisual Timeline and PR Case Study: Transparent House
Looking back, April 7, 2008, was a very lucky day for me: That’s when I received a call from Tracy Chandler, who was the current executive producer for Shilo in NYC. Soon thereafter, we began a five-year collaboration that introduced me to scores of world-class talents. Chief among them was writer-director André Stringer, right alongside executive creative director Jose Sebastian Gomez.
About 10 years later, André wrote (along with Matt D’elia) and directed the amazing short film “The Attaché,” which has understandably earned a great deal of critical acclaim since its debut. From the film’s production details, here is a bit more about this extremely talented gentleman.
This case study appears in Roger Darnell’s new book on communications consulting, coming in 2021.
Back in 2011, my clients at specialized creative agency Leviathan joined together with some very talented colleagues to help the pioneering electronic musician and producer Amon Tobin and his record label, Ninja Tune, promote what would become one of the decade’s biggest musical tour stories. Immediately after its premiere in Montreal, Adrian Covert of Gizmodo called it “the concert of the future, today.” In retrospect, to me, there were a few key aspects that made ISAM Live so phenomenal. First, Mr. Tobin had a 15-year history of pushing the creative boundaries in sound recording, sound design and music production as part of Ninja Tune, a London-based indie record label known for visionary innovation. With that ground situation, the expectations of anyone on the outside looking in were already very high.
The personal brand of Chicago-based music producer, composer, musician, sound designer and programmer Joel Corelitz, Waveplant creates extraordinary musical scores for advertising, broadcast, gaming, film and live installations. Since 2006, working on an array of ultra-innovative projects, Waveplant has delivered sensational sound design-driven scores that are fresh, resonant, and award-winning. Today, Waveplant exists in the … Read moreKiller Reels: Waveplant 2013
Motionographer (pronounced like “oceanographer”) seeks to be a source of inspiration for filmmakers, animators and designers by sharing: . outstanding work from studios, freelancers and students . feature stories that give readers a closer look at influential studios and individuals . commentary that sparks discussion or introspection about the creative process . miscellaneous items that … Read moreMotionographer spotlight
“Loom” is the title of this amazing short film created by Polynoid (a collaboration among artists Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross and Tom Weber) and featuring original music and sound design by Joel Corelitz of Waveplant Studios. The highly ambitious project screened at this year’s OFFF in Barcelona and has so far … Read moreEmerging Filmmakers: Polynoid
I often tell people how pictures can make a story, and to me, the below photo by Gus Powell of Foley artist Marko Costanza for the Wired article “The Sound of Violence” is an excellent example. Of course, it’s also a great story by Joel Meares on the fascinating art of sound design for motion pictures. Check it out online at Wired.com.
“After listening to the record, I just fell in love with the poetry of the song and lyrics,” began Andre Stringer….
Last updated on Jan. 30, 2009: PostWorks Expands Services, Marketshare and Markets as Leading One-Stop U.S. Post Production Resource
“Strategic Public Relations Campaign Focused Sales and Marketing Efforts, Positioned Unmatched Resources and Commitment to Quality Customer Service”
See also: MEDIA COVERAGE
PostWorks is one of the film and television industry’s most advanced and comprehensive digital motion picture and HD post-production companies. In 2007, PostWorks expanded into Los Angeles, launching the first post-production company designed from the ground up to leverage data-centric and future-looking technologies. PostWorks and its global mobile post-production systems provider Orbit Digital were acquired in 2009 by H.I.G. Capital, a leading Miami-based private equity firm, as an addition to its Telecorps Holdings family of companies, which includes Wexler Video and Coffey Sound.
Executive Summary
During DWA’s five-year tenure as the PR agency of record for PostWorks (2004-2009), a results-oriented public relations campaign was orchestrated with other elements of a proactive marketing plan (authored by DWA), as its industry-leading post-production facilities, talents and capabilities expanded exponentially. Strengthening the company’s presence across the U.S. and internationally within the television and motion picture communities, the campaign also supported the 2005 acquisition of PostWorks: The Lab, the 2006 merger with international mobile post-production services leader Orbit Digital, and its very successful 2007 expansion into Los Angeles.
Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company
“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”
Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.
Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”
