Today is the first-ever World VFX Day, and in honor of the occasion, I am wishing all my creative pals around the globe a very happy one.
Shilo
Brilliant writer/directors: André Stringer
Looking back, April 7, 2008, was a very lucky day for me: That’s when I received a call from Tracy Chandler, who was the current executive producer for Shilo in NYC. Soon thereafter, we began a five-year collaboration that introduced me to scores of world-class talents. Chief among them was writer-director André Stringer, right alongside executive creative director Jose Sebastian Gomez.
About 10 years later, André wrote (along with Matt D’elia) and directed the amazing short film “The Attaché,” which has understandably earned a great deal of critical acclaim since its debut. From the film’s production details, here is a bit more about this extremely talented gentleman.
Marketing Innovation: Under Armour
On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.
A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight
Case Study: Shilo
Last updated on Apr. 15, 2014: Shilo’s Filmmakers Shine Ever Brighter as Partners for Brands and Agencies Seeking Provocative, Original Commercials and Films
“Inspired and United Client and Agency Contacts Keep Global Media, Professional and Industry Targets In Steady Contact with Shilo’s Projects, Vibe and Culture”
See also: SHILO MEDIA COVERAGE
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by director Jose Gomez. Internationally known for creating provocative, design-infused original film and HD video content, Shilo’s artists in New York and La Jolla, California, produce spellbinding short films, music videos and commercials for leading advertising agencies and brands. Shilo also published its own book in 2007 (“We Make It Good”) and curates the popular website WeMakeItGood.com.
Creative Entrepreneurs: Jose Sebastian Gomez
Over the past year, creative production company Shilo and director Jose Sebastian Gomez took on the challenge of creating a great deal of stunning cinematic content for Qatar TV, as you can see in the montage featured above. After traveling to Qatar to learn more about the culture and people – and make a lot of new friends – Shilo crafted this original HD content and much more for Qatar TV’s on-air identity.
“We were asked to make each promo a metaphor for different aspirational subjects such as education, business, environment and family,” Jose explains. “The main creative challenge was to render these stories in artistic and simple ways that didn’t require further explanation or language. We focused on conveying a feeling and tone for each subject in ways that are abstract and metaphorical but still understandable.”
Shilo Soars with DC Shoes
Check out Robbie Maddison’s AIR.CRAFT, from DC Shoes, creative production company Shilo and director Jose Gomez. The film officially launched on Monday, February 11.
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by director Jose Gomez. Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary,
Great to know: Libby DeLana
Libby DeLana is a founding partner and creative at the next-generation branding firm Mechanica. I had the very good fortune of meeting her when my clients at Shilo first collaborated with Libby, her partners and their clients at Saucony on the inspirational project featured above. Through our exchanges formulating a PR strategy to promote the Saucony “Find Your Strong” campaign, I was exposed to the deep strategic thinking Mechanica invests into its work, as well as many facets of Libby’s personal talents. At the time, her photographs from Shilo’s location shoot blew me away, and since that first introduction, everything I’ve seen and experienced has made me even more of a fan.
For a bit more background, check out this 2009 profile of Mechanica from northshore magazine.
Q: What one trait or habit got you to where you are today? A: “A sunny disposition, a fierce belief that just about anything is possible and a touch of discipline.”
Shilo 2012
Shilo is an Emmy Award-winning creative production company integrating live-action and post production. The studio is internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary. Shilo’s deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for advertising in all its … Read moreShilo 2012
Shilo: Stronger, smarter, better
In April, creative production company Shilo delivered its patent commercial production brilliance far and wide. Enjoy the newest additions to the video slideshow above, which include the following. Saucony “What is Strong?” :60, director Andre Stringer’s first-ever TV spot for leading global performance athletic footwear and apparel supplier Saucony(R), via brand development firm Mechanica. The … Read moreShilo: Stronger, smarter, better
Happy F5 everyone!
This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom, where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could.
