Last updated on Apr. 15, 2014: Shilo’s Filmmakers Shine Ever Brighter as Partners for Brands and Agencies Seeking Provocative, Original Commercials and Films
“Inspired and United Client and Agency Contacts Keep Global Media, Professional and Industry Targets In Steady Contact with Shilo’s Projects, Vibe and Culture”
See also: SHILO MEDIA COVERAGE
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by director Jose Gomez. Internationally known for creating provocative, design-infused original film and HD video content, Shilo’s artists in New York and La Jolla, California, produce spellbinding short films, music videos and commercials for leading advertising agencies and brands. Shilo also published its own book in 2007 (“We Make It Good”) and curates the popular website WeMakeItGood.com.
Executive Summary
DWA’s six-year tenure (2008-2014) as the PR agency of record for Shilo provided strategic and thoughtful public and media relations activities which helped the company expand its loyal fanbase by legions internationally. Through its creative partnerships, artistry and craftsmanship, Shilo’s unique talents built upon their Emmy Award for Best Main Title Sequence by adding a London International Awards Gold and countless other noteworthy honors, while fortifying global relationships with leading agencies and brands that continue producing extraordinary creative media content for every media channel.
Challenge
Between April, 2008, and April, 2014, in conjunction with Shilo’s principals, DWA planned, designed, developed and executed a strategic, cost-effective public and media relations campaign to support the company’s greatest project and business achievements, while also extending relations with key clients, vendors, and dedicated legions of fans worldwide.
Approach
Shilo’s operations on both U.S. coasts benefit from excellent leadership, deeply talented principals and a strong public identity as nice, passionate people who love what they do. Working directly with company leaders, topical news releases were managed and distributed globally to add new chapters to Shilo’s exciting story, and extend its reputation through targeted media outlets and within its business community. Complementing a top-flight group of representatives serving the company in major markets across the U.S. and worldwide, the agency maintained constant contact with Shilo’s executive partners including many prominent editors and journalists, while providing full-service media relations support and strategic handling of the company’s social media activities.
Results – Highlights
- Throughout the campaign, news of the company’s project achievement reached around the world time and again, as one major project built upon another, and Shilo’s self-directed arts, cultural and musical ventures — including the renowned We Make It Good Mix Series attracted new legions to Shilo’s loyal fanbase.
- In 2008, Shilo famously partnered with Ogilvy Amsterdam and MTV to produce “Burma Viral.” The project reached millions of viewers, raising awareness of the plight of the people of Burma before and following the devastation of 2008′s Cyclone Nargis. Shilo’s collaboration on the project with Ogilvy Amsterdam was awarded the 2008 London International Awards Gold Statue for Television/Cinema Animation, and the 2008 Silver Shark Award for Best Animation, among many noteworthy honors.
- Media highlights included coverage in 3D World, 3dcreative, Adrants.com, Adweek, BestAdsonTV.com, Boards, Brandweek, Communication Arts, ComputerArts, Contagious, Creative Review, Creativity, Digital Arts, IdN, Kodak’s InCamera, MediaPost’s MarketingDaily, Motionographer.com, POST, SHOOT, shots, Stash Magazine, Studio Monthly and many other print and online publications.
- Widely acknowledged as unique visionaries in the global creative industry, Shilo’s principals are often invited to present at high-profile conferences. The studio’s solid reputation also continues to open exciting new doors and project opportunities.
About The Darnell Works Agency
With its proven expertise in developing highly successful marketing, PR, and media strategies, The Darnell Works Agency is the go-to PR firm for bold business leaders and their organizations. Offering unmatched writing talent and inside-media expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency’s collaborations with leading business executives and media luminaries continue soaring to new heights.
