Media Relations – Page 6 – universal positive

Friends, passionistas and influencers… shall we roar?

April 1, 2024October 2, 2007 by Roger Darnell

Some of the most interesting takeaways from this year’s Advertising Week in New York came from a four-hour session presented by Yahoo Inc. and MediaVest introducing us to our Web 2.0-empowered selves as passionistas. The Sept. 26 session entitled “Passionistas: The New Empowered Consumers” was hosted by craigslist founder Craig Newmark, and further propogated by a BusinessWire press release on the new Yahoo/MediaVest study providing in-depth statistics on us in the course of proclaiming us as proverbial apples in marketers’ eyes. Why? Because we are passionate about our interests… and we devote significant amounts of time (much more than most others) to exploring our interests and applying our talents to make impacts and foster change.

Marketing Case Study: “The Blair Witch Project”

April 1, 2024June 12, 2006 by Roger Darnell

By Roger Darnell

..Challenge.. From all reports, the feature film (and marketing) phenomenon that is known as “The Blair Witch Project” began with a group of dedicated, talented and resourceful filmmakers who were intent on using every asset at their disposal to make a successful film under their banner of Haxan Films.

Marketing Case Study: “My Big Fat Greek Wedding”

April 1, 2024June 1, 2006 by Roger Darnell

by Roger Darnell ..Challenge.. Although modern studio films often have a marketing budget that exceeds $20 million, the marketers behind “My Big Fat Greek Wedding” had to make due with only $1 million. The executive team included IFC Films’ Bob Berney, producers Paul Brooks, Tom Hanks and Rita Wilson, plus Cynthia Rhea and her colleagues … Read moreMarketing Case Study: “My Big Fat Greek Wedding”

Case Study: Endless Noise

March 26, 2024June 1, 2003 by Roger Darnell

Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”

Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.

Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”

Case Study: POPcast

March 26, 2024April 15, 2001 by Roger Darnell

Last updated on Apr. 15, 2001: POPcast Claims Streaming Media Market Space, Earns Partners and Investors, Expands Into Europe

“Public Relations Campaign Designed and Executed by Roger Darnell Supports 15 Months of Successful Growth ”
See also: MEDIA COVERAGE

POPcast Communications Corp. was a streaming-media production services company, and a systems developer specializing in enterprise and consumer videomail solutions.

Executive Summary
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round “A” with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions.

Case Study: Crest Digital

March 26, 2024March 1, 1999 by Roger Darnell

Lasted Updated on March 1, 1999: Film, Television, Music Industry, Airline In-Flight Entertainment… Crest National Does It All

“Public Relations Campaign Secures Successful Optical Media Launch and Dramatically Extends Film & Television Post Developments”

Crest Digital: A Hollywood-based provider of motion picture film lab and extensive post-production services since 1961 (including large-format telecine, subtitling, mass audio and video duplication and fulfillment), which had recently launched a full-service optical media operation.

Executive Summary
Back in 1998, Roger Darnell helped Hollywood-based Crest Digital partner with the Women in Film International Summit, the Santa Barbara International Film Festival, AFI Worldfest, IFP/West, the Slamdance Film Festival and many others while reaching millions through a balanced cross-media marketing campaign. Campaign media highlights included strategic coverage in American Cinematographer, Billboard, Daily Variety, Film&Video, Game Developer, Millimeter, New Media, The Hollywood Reporter, and other top media outlets.