Thirty-two years ago, the South by Southwest (SXSW) film festival began in Austin, Texas. Having grown to essentially become all things to all people, the event’s concurrent film, interactive media and music festivals and conferences attract over 400,000 attendees, which includes the lion’s share of the entertainment and advertising industries, as well as the brand marketers wanting to engage with them. This year’s SXSW launches on 9 March and runs on through the 18th. SXSW, Inc., also runs the SXSWedu conference on educational innovation (5-8 March this year in Austin), and the SXSW Cities Summit set for 12-13 March in Austin.
I’ve taken a fresh look at the most important channels to point you in the right directions: Enlightenment awaits!