In-depth PR case study materials follow. Last Updated 27 March 2024
Visual Timeline and PR Case Study: Cutters Studios
In-depth PR case study materials follow. Last Updated 27 March 2024
Tokyo
In-depth PR case study materials follow. Last Updated 27 March 2024
Giving Season: Heroes 2023
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
Giving Season: Heroes 2022
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
I’m also especially thankful to the individuals behind my client companies Cutters Studios, NEXT/NOW, Sans Serif, Sally Spiegel, and Sarofsky for their leadership and help in supporting the following heroic organizations.
Giving Season: Heroes 2021
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
I’m also especially thankful to the individuals behind my client companies Cutters Studios, DOMO, Extended Reality Group, Sally Spiegel, and Sarofsky for their leadership and help in supporting the following heroic organizations.
Giving Season: Heroes 2020
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
I’m also especially thankful to the individuals behind my client companies Cutters Studios, Leviathan, Sally Spiegel, Sarofsky and Universal Studios Florida Production Group for their leadership and help in supporting the following heroic organizations.
Giving season: Heroes 2019
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
I’m also especially thankful to the individuals behind my client companies BLOCK and TACKLE, Cutters Studios, Gentleman Scholar Studios, Leviathan, Sally Spiegel, Sarofsky and Splash Worldwide for their leadership and help in supporting the following heroic organizations.
Giving season: Heroes 2018
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
I’m also especially thankful to the individuals behind my client companies Cutters Studios, Gentleman Scholar Studios, Leviathan, MODE Studios, Sally Spiegel, and Sarofsky for their leadership and help in supporting the following heroic organizations.
Giving season: Heroes 2017
Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.
I’m also especially thankful to the individuals behind my client companies Cutters Studios, Gentleman Scholar Studios, Luci Creative and Sarofsky for their leadership and help in supporting the following heroic organizations.
2016 Olympic Advertising
Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?
Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.
Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free:
