Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.
Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others, Wexley School for Girls has been recognized in business publications ranging from Seattle Business Magazine and Business Week to Inc. Brian joined Wexley in 2007, after 11 years as a marketing and brand manager for Microsoft and other high-tech firms. He’s been responsible for adding billions in revenue to companies through innovative marketing tools, and for spearheading Microsoft’s push into social and new media marketing. Among the secrets he shared last night were case studies, including the one above for the Seattle Sounders, a video tour of Wexley’s facility in Seattle, and many tales relating the inner-workings of the agency. You might also enjoy these suggestions from his reading list:
. Several books from author Paul Arden
. Switch: How to Change Things When Change Is Hard
. Emotionomics
Many thanks to Brian for coming out to share his story and his insights with us, and to AAF Greenville for bringing him in and showing him such a great time.
AAF Greenville is a professional organization supporting individuals and organizations involved in the advertising, marketing, public relations and other related industry businesses throughout Greenville, Spartanburg and Anderson, South Carolina. For more information, please visit www.AAFGreenville.org, and follow them on Facebook and LinkedIn.
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