To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an array of platforms. The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning, and the artists and producers of BNS brought this idea to life in a fresh, compelling way using dimension, color and movement. All the new design elements began appearing in late May, and the new on-air IDs premiered on the network earlier this month.
For further information:
. Case study on Brand New School’s website
. In-depth feature story from Brand New
. Brand New School on universal positive
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