Brilliant directors: ATTIK’s Simon Needham

Since co-founding global creative agency ATTIK, executive creative director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Today, Simon continues his role as ECD for the award-winning Scion account, among many others. On behalf of Scion, Simon and his colleagues at ATTIK have recently rolled out the brand’s first 3D cinema spot as part of the innovative “Take On the Machine” cross-media advertising campaign for the 2011 Scion tC. This past weekend, hundreds of thousands of movie-goers attending screenings of “Resident Evil: Afterlife” across the U.S. were greeted with lenticular Scion tC posters in theater lobbies, as well as a thrilling “Take On the Machine” :60 3D cinema ad starring the 2011 Scion. This cinema spot and other high-profile projects Simon has directed appear on his Vimeo showcase.