When I was an account manager for high-tech PR firm The Terpin Group in Los Angeles back in 1999 and 2000, my colleagues and I constantly set our sights on helping our clients place their stories inside the world’s leading business publications. Many of the media outlets then considered top-tier have come and gone, while one of them has continued rising and shining: Fast Company. Each phenomenal issue of the magazine is an education in itself, while its newsletters offer a steady stream of invaluable insights from world-leading journalists and business leaders. I am especially grateful for the 30 Second MBA series, where lessons like the video above featuring Kevin Prentiss, CEO of Red Rover, are short and always impactful. If you’re ever on-the-spot and trying to decide how to handle some pressing business matter, I highly encourage you visit www.fastcompany/mba to tap into platinum advice from proven leaders on key topics, like those listed below.
. Patricia Calkins, Vice President Environment, Health and Safety at Xerox Corporation on motivation
. John Collins, Chief Operating Officer at the NHL on business development
. Ann Hand, CEO at Project Frog on finding ideas
. Doug Mack, CEO of One Kings Lane on attracting talent
. Nancy Mahon, Senior Vice President at M•A•C on the creative spark
. Dr. Elizabeth Mellon, Executive Director of Duke Corporate Education on handling mistakes
. John Militello, Head of Creative Innovation at Google offers advice From Google
. Alisa Miller, President and CEO at Public Radio International on trust
. Rana Sobhany, co-founder of Medialets on generating innovation
