AIGA, the professional association for design, believes designers serve a critical role as communicators, educators and innovators. The association’s 2012 “Get Out the Vote” campaign invited members to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election.
The video above comes from the next-generation creative studio Transparent House. “We took the dramatic feel of a cable news program teaser/intro and directed the responsibility toward the viewer; shifting the roll from passive (absorbing information) to active (voting).”
Please vote!
