I have written in the past about the serious 2013 campaign automotive brand Scion launched to help motivated young professionals scale their careers upward. Those multifaceted efforts included a series of brand films where they convened very bright and successful creative industry achievers to provide spot-on insights about key business imperatives. You can see for yourself that what they created packages the real, proven stuff. In the 10-minute episode embedded above, in order of appearance, you get to meet Justin Thomas Kay of Doubleday & Cartwright, Joshua Prince aka Dust La Rock of Fool’s Gold Records, Cody Hudson of Struggle Inc. and Longman & Eagle, and artist Kenton Parker… and hear their candid responses to these questions:
. What are fundamentals for a visual identity?
. What are some common mistakes?
. Why is branding important?
. How do you create visual cohesion?
. What do you look for in a designer?
“A strong and modern look can be vital to a business, so how do you maintain one across multiple platforms and through changing times?”
- Your visual identity differentiates you from your competitors.
- Find a like-minded designer who wants a collaborative relationship.
- Your visual identity should consider: Longevity; Adaptability; Practicality.
Visit the http://YouTube.com/Scion channel for more info.
