Visual Timeline and PR Case Study: Roger Darnell


In-depth PR case study materials follow. Last Updated 31 October 2024

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Matt D’Avella, Catalyst, Asymmetrical, and SPYR: Thanks for the Documentary

For several years now, Netflix has been suggesting I watch the feature-length documentary from director Matt D’Avella entitled “Minimalism: A Documentary About the Important Things.” I finally took it in over the weekend, and I can’t recommend it highly enough. It appears as though the highly rated film is leaving Netflix as of Sep. 15. It will remain widely available online, however – visit https://minimalismfilm.com to learn more.

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Tales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”

It was just another summer day in 2017 when I picked up my 13-year-old son Riley and a few of his friends after a movie. On the drive home, they made the decision to call their buddy Quinn Sforza, known as a bad-ass on the bass guitar, to invite him to join their new band. The offer was quickly accepted. Fast forward a few weeks, and a new band dubbed Uncle Kurtis was officially on the bill for a showcase performance organized by Asheville’s Experience Music (EM) at one of the city’s premier music venues, Salvage Station.

For the parents of young, aspiring musicians, EM is a dream come true. Dedicated to supporting the development of young musicians, EM’s principals and mentors – drawn from the vibrant local music industry – engaged Riley as a drummer for his first band, Breaking Point. Over the previous year, they had rocked stages at Salvage Station, The Grey Eagle and Pisgah Brewing Company as the headliner for several bands comprised of kids ages eight through 16.


The new sensation was all set to feature Riley, Quinn, drummer Graham Barrineau and guitarist/keyboardist Jackson Lee (son of EM co-founder Chuck Lee).

Read moreTales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”

Great to know: Lee Goldberg

Author and television producer Lee Goldberg is a two-time Edgar and Shamus Award nominee who has written and produced scores of highly successful TV series, as well as being the author of more than 40 novels and nonfiction books. An international TV consultant, Lee has advised networks and studios across North America, Europe and Asia on the creation, writing, and production of episodic series. While some references list him as an ex-Navy SEAL, freelance sexual surrogate and a professional impersonator of Pierce Brosnan, because I worked closely with Lee and his frequent writing partner William Rabkin during the production of “seaQuest 2032” at Universal Studios Florida back in 1996, I suspect those are just rumors (grin). My experience with him? He is a great guy… and that goes for Mr. Rabkin, too.

After seeing the video embedded here where Lee appears on-camera discussing the publishing success he’s achieving with Amazon KDP, I know it will be of major interest to established and aspiring authors. Here’s the introduction courtesy of Amazon: “Even with the success of Monk and Diagnosis: Murder, it wasn’t until author Lee Goldberg revived his backlist that he saw the potential in indie publishing.”

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On-the-go with my hero and mentor Randy Baker

I had some very good luck in my budding career about 22 years ago, when many disparate activities started leading in some positive directions for me. One of those new avenues was my first gig as a television writer, which came about because of prolific producer, director and videographer Randy Baker. Although that project never quite made it on the air, it led to a lot of collaborations with Randy over the next several years, all of which impacted me profoundly.

Before any of that happened, back when I was still a student at the University of Central Florida and president of the film club, Randy was one of the esteemed guest speakers I’d invited in. Already well known for his career achievements and knowledge, Randy’s knack for stepping forward as a local industry leader was in many ways just getting started. So all those years later when I was concepting shows, writing business plans, grant proposals and news releases and doing audio for him on shoots, he was also teaching me what it meant to be productive, to be a leader, to earn money, and to live as a freelance business professional.

Read moreOn-the-go with my hero and mentor Randy Baker

Randy Baker: On Location


Along with my mentor and dear friend Randy Baker, I am very proud to announce the release of our book, “Randy Baker: On Location” by yours truly. It’s available now in Softcover, Hardcover and Digital editions with no markup: http://blur.by/1crueUG Thank you very much for taking a look and for any support and feedback.

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