Case Study – Page 5 – universal positive

Last updated on Apr. 15, 2001: POPcast Claims Streaming Media Market Space, Earns Partners and Investors, Expands Into Europe

“Public Relations Campaign Designed and Executed by Roger Darnell Supports 15 Months of Successful Growth ”
See also: MEDIA COVERAGE

POPcast Communications Corp. was a streaming-media production services company, and a systems developer specializing in enterprise and consumer videomail solutions.

Executive Summary
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round “A” with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions.

Read moreCase Study: POPcast

Lasted Updated on March 1, 1999: Film, Television, Music Industry, Airline In-Flight Entertainment… Crest National Does It All

“Public Relations Campaign Secures Successful Optical Media Launch and Dramatically Extends Film & Television Post Developments”

Crest Digital: A Hollywood-based provider of motion picture film lab and extensive post-production services since 1961 (including large-format telecine, subtitling, mass audio and video duplication and fulfillment), which had recently launched a full-service optical media operation.

Executive Summary
Back in 1998, Roger Darnell helped Hollywood-based Crest Digital partner with the Women in Film International Summit, the Santa Barbara International Film Festival, AFI Worldfest, IFP/West, the Slamdance Film Festival and many others while reaching millions through a balanced cross-media marketing campaign. Campaign media highlights included strategic coverage in American Cinematographer, Billboard, Daily Variety, Film&Video, Game Developer, Millimeter, New Media, The Hollywood Reporter, and other top media outlets.