Last updated in 2006: Elite U.S. Commercial Production Company Elevates Position, Delivers Award-Winning Work for Top U.S. Agencies
“Strategic Two-Year Public Relations Campaign Designed and Executed by The Darnell Works Agency Helped Tool Maximize and Expand Its Success”
See also: TOOL MEDIA COVERAGE
Since 1995, Santa Monica-based Tool of North America has established itself among the leading U.S. commercial production companies, representing top commercial directors including Erich Joiner, Tom Routson, Oscar-winning cinematographer Bob Richardson and several other creative all stars. During the time the DWA campaign was in effect (April 2004 through May 2006), Tool also operated satellite company Paranoid Projects: Tool, which provided U.S. representation for directors Poiraud and Francois Vogel.
Executive Summary
Among many high-profile accomplishments during DWA’s two-year tenure as the PR agency of record for Tool of North America and Paranoid Projects (2004-2006), Francois Vogel’s HP “Picture Book” campaign was named Adweek’s Campaign of the Year for 2004… and also landed him in Creativity Magazine’s feature that year on the world’s hottest emerging directors. The public and media relations campaign diligently promoted commercial projects of the highest order, from top agencies, major brands, and Tool’s all-star roster of directors.