Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company
“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”
Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.
Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”
Challenge
Design, develop and execute a cost-effective public relations campaign as the primary channel for supporting Endless Noise’s communications objectives, including customer relations, media relations, employee recognition and business development.
Approach
This small but immensely talented company invested into a long-term, tightly orchestrated public relations effort that focused on supporting specific strategic goals. The campaign began when the principal, enjoying a swell of recognition for his latest project work, decided to relaunch his company under the name Endless Noise — a former partnership. In support of the relaunch, domain registration and hosting were established for EndlessNoise.com — and a custom website was created and launched, complete with streaming versions of reels. Custom press kits and CD-EPKs were also distributed with high-res digital media versions of the company’s reel. Following the successful relaunch, support of high-profile projects continued, along with active consulting to address new developments and opportunities. Agency also advised on other marketing activities including trade events, awards submissions, advertising and other targeted business development opportunities.
Results – Highlights
- Company’s brilliance combined with DWA campaign efforts earned Endless Noise a solid, far-reaching reputation as a unique creator of extraordinary commercial music and music-driven sound designs.
- Endless Noise principal Jeff Elmassian achieved fame throughout the Apple community as an accomplished Mac and Digidesign ProTools user.
- During campaign, Endless Noise’s commercial work was recognized and honored as being among the very best throughout the marketplace. Honors hailed from Adweek, Advertising Age, ‘Boards, Creative Review, Creativity, SHOOT, Shots… and AICP Show recognition for music and sound design along with recent British Design and Art Direction, Emmy, International Andy, London International Advertising, International Monitor, Clio and Cannes Lion Awards.
- At the time of campaign completion in mid-2003, top project work continued for the global advertising industry’s most prestigious agencies.
About The Darnell Works Agency
With its proven expertise in developing highly successful marketing, PR, and media strategies, The Darnell Works Agency is the go-to PR firm for bold business leaders and their organizations. Offering unmatched writing talent and inside-media expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency’s collaborations with leading business executives and media luminaries continue soaring to new heights.
