Inhouse Creative in Venice, California, is the creative agency for S.L.A.T.E., the progressive streetwear section of the famous MAGIC fashion tradeshow held twice yearly (next one is Feb. 16-18) in Las Vegas. On behalf of my clients at creative studio We Are Plus, it’s my sincere pleasure to thank the Inhouse team for organizing the Pop-Up Shop @ AK1511 and hosting A Nice Set for its U.S. debut. Since 2008, this acclaimed DJ slipmat art exhibition has attracted taste-making crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, and Shanghai. The exhibition will now run through Jan. 17 at AK11 in Venice, featuring unique retail pop-up stores for Orisue, Aerial7 and 9Five open every day (Mon-Sat 11AM-7PM, Sun 11AM-4PM).
The S.L.A.T.E. Pop-Up Shop @ AK1511 is a unique retail concept: In addition to standard retail, featured brands are able to host their own in-store events and sample sales, display exhibits, and bring in live musical performances and DJ showcases. The featured brands will rotate monthly, and the current roster will appear through Jan. 17.
The A Nice Set art experience is a cultural movement in its third year of touring around the globe. Hollister and his colleagues at We Are Plus commissioned over 30 international artists to develop one-of-a-kind sets of DJ slipmats that explore the dynamic relationship between visual art, music and DJ culture. Partnering with International designers Network (IdN), We Are Plus created a book to accompany the custom tour experience that features the art work and interviews with world renowned DJs such as Jamie Lidell, Bobbito Garcia and A-Trak.
We Are Plus founder and creative director Jeremy Hollister:
“When we conceived A Nice Set, the main idea was to create an exhibition that we felt would attract and entertain those we see as ‘tastemakers’ worldwide. They are DJs, artists, designers, photographers, writers, young entrepreneurs, and businesspeople who are shaking things up and making their voices heard. As a group, these individuals are powerful, and from the beginning, we felt that events targeted to their interests would also offer progressive retail brands a great opportunity to reach this elusive crowd. To us, the S.L.A.T.E. Pop-Up Shop @ AK1511 represents the perfect scenario for uniting thoughtful art with a powerful retail scenario for innovative brands.”
DJ’s Perplex and Mr. Tsang are two of many talented musical artists to have appeared in conjunction with A Nice Set events worldwide. Thank you everyone!
At the top: A Nice Set: Shanghai, presented by NeochaEDGE, Jellymon & We Are Plus.
A Nice Set is a traveling exhibition of customized slipmats designed by leading artists from around the world. A NICE SET: SHANGHAI was presented by NeochaEDGE, Jellymon, and We Are Plus, and featured slipmat designs from international artists as well as the first showing of original slipmat designs from emerging Chinese artists. Further integrating the music + art theme, a set of Aerial7 headphones received a custom-design treatment by Chinese artists and were displayed at the exhibition.
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