Last updated on Jan. 15, 2010: a52 Earns Continuous Coverage in Target Market and Industry Trade Media, Extends Key Vendor and Client Relationships
“Strategic Public Relations Campaign Keeps a52 Atop Industry Radar”
See also: a52 MEDIA COVERAGE . ELASTIC MEDIA COVERAGE . ROCK PAPER SCISSORS MEDIA COVERAGE
a52, an award-winning LA-based visual effects boutique serving the international commercial, music video and premium-television industries.
Executive Summary
During DWA’s 10-year tenure as the PR agency of record for a52 (2000-2010), projects touched by the immense talents at the LA-based visual effects boutique earned top honors from Adweek, Advertising Age, ‘Boards, Creative Review, Creativity, SHOOT and Shots, top Automotive Advertising, BDA, British Design and Art Direction, Clio, Emmy (Best Main Title and Best Commercial), International Andy, London International Advertising and PROMAX Awards, among many others… and screened at the Museum of Modern Art in the prestigious annual AICP Show each and every year.
Challenge
Design, develop and execute a cost-effective media relations campaign as the primary marketing channel for supporting most of a52’s company objectives, including customer and vendor relations, employee recognition and talent acquisition.
Approach
Maintain close contact with executive team to ensure thorough understanding of prioritized objectives. Together with key players, identify high-priority projects and develop strategy for emphasizing most critical aspects (client interaction, staff contributions, technical aspects to maximize vendor relationships, etc.). Maintain proactive dialogue with journalists and editors at targeted media outlets via a steady stream of intelligent pitches, press releases, press kits and follow-up correspondence detailing company’s work. Track and pursue targeted editorial coverage and advise on specific advertising and marketing opportunities. The Internet and digital media distribution has been used to very effectively channel campaign communications efforts and to create electronic press kit knowledge-bases of media-related materials. All media and target-market relations efforts are tagged with a link leading to constantly updated press materials — and a database of media and business partners is actively managed in support of key developments.
Results – Highlights
- Company’s brilliance focused through DWA campaign efforts continue earning a52 a solid, far-reaching reputation as one of Hollywood’s most talented and resourceful companies for visual effects design on high-profile music video, commercial and television projects.
- a52 is firmly established as one of the most prestigious companies to work for among high-level visual effects and CGI artists — and enjoys an extraordinary cross-promotional relationships with Autodesk, Maya and other key technology vendors.
- Since campaign’s inception in 2000, a52’s work has consistently been honored among the very best throughout its marketplace. Their work has earned top honors from Adweek, Advertising Age, ‘Boards, Creative Review, Creativity, SHOOT and Shots… has received AICP Show recognition for the past ten consecutive years and top Automotive Advertising, BDA, British Design and Art Direction, Clio, Emmy, International Andy, London International Advertising and PROMAX Awards.
- Company continues completing award-winning work for top ad agencies, record labels, directors and production companies.
About The Darnell Works Agency
With its proven expertise in developing highly successful marketing, PR, and media strategies, The Darnell Works Agency is the go-to PR firm for bold business leaders and their organizations. Offering unmatched writing talent and inside-media expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency’s collaborations with leading business executives and media luminaries continue soaring to new heights.
