Rogue and Universal Pictures put Ralph on “MacGruber”

The principals of award-winning digital creative agency Ralph recently announced their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy “MacGruber” from Rogue Pictures. In that announcement, Jay Armitage, Ralph’s co-founder and director explained,

“This is the first complete website we have produced for a major studio release, and we’ve applied our experiences seeing how effective digital content can be when it becomes an interactive extension of the movie or show, and allows audiences to get to know and engage with main characters in a strategic narrative context.”

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