So far, 2012 has proven to be a very exciting year for Scion, the automotive brand from Toyota Motor Sales USA developed specifically for the new generation of youthful buyers. Focused on providing distinctive products, opportunities to personalize, and an innovative, consumer-driven process at the retail level, Scion supports originality through its programs in the artistic community. For the past ten years, global creative agency ATTIK has served as the pioneering brand’s creative agency of record, and this is most certainly a watershed year for their partnership. In March, with ATTIK’s support, Scion launched the first of its two new models set to be unveiled this year, and it also debuted a completely new website at scion.com.
For the inside scoop on these and Scion’s other ambitious initiatives, check out the cover story from Brian Quinton for the April/May issue of the illustrious Chief Marketer Magazine: Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation.
Also worth noting, a main subject of this story is Scion National Marketing and Communications Manager Owen Peacock, shown above on the cover of Chief Marketer’s current issue. Owen’s photos were masterfully captured by my lifelong friend, LA-based imagemaker Tommy Ewasko.
