Hoping you will enjoy this behind-the-scenes look at how The Department of the 4th Dimension designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich’s Sensorium, the world’s first pop-up fragrance museum.
“In the Lucid Dreams interactive installation, visitors can affect floating holographic dream images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The multidisciplinary team at The D4D designed the complete Lucid Dreams experience including each room’s architecture, short films, floor-to-ceiling motion graphics, glowing sniff-registering flowers and the software that drives the interaction. Every step of the creative process was taken hand-in-hand with the perfumers at Firmenich to ensure a truly integrated and multisensory experience the brings their fragrances to life.”
Recognition for Lucid Dreams:
- One Show Design – Gold Pencil, Spatial Design
- AICP Next Awards – Shortlist, Experiential
- Core77 Design Awards – Notable, Interaction
- International Fragrance Foundation – Technological Breakthrough of the Year
- D&AD Awards – In-Book, Experiential
- Cool Hunting article: Sensorium
