Those of us who have been active in high-tech business development over the past decade are very familiar with Guy Kawasaki. Guy is one of the original Apple employees responsible for the brilliant Mac marketing in the 80s, a famous business author, a renowned Silicon Valley venture capitalist and a leading pundit in the high-tech business world. The Managing Director of Garage Technology Ventures and author of the How to Change the World blog, he recently contributed a piece to the AlwaysOn Media network entitled “Ten Ways to Use LinkedIn.” Considering Guy’s qualifications, the subject matter should be of interest to many people; the tips he shares include a quick overview of how prestigious professionals use the essential business networking site LinkedIn — what they use it for, and tricks for maximizing your own LinkedIn usage.
Join LinkedIn & Daniel Sheridan in the Scale Up Lounge at #AWEurope24 for a session on maximising your @LinkedIn profile to build connections & showcase your unique story. Learn how to rock your profile, best practices & connect to new opportunities! 🚀 https://t.co/9BzIGvwfWd pic.twitter.com/CBnHfcGO3c
— Advertising Week (@advertisingweek) May 8, 2024
2014 note: I have had a LinkedIn profile for many years, and I use it to connect with folks I want to introduce myself to and connect with professionally. I have found the LinkedIn communications platform – and my ability to easily remain in contact with my main business contacts over a long span of time – extremely valuable. Also, most recently, I’ve found even more success in using LinkedIn to strategically promote my business and my clients’ businesses.
