Lippincott is a leading brand strategy and design firm with a 70-year heritage crafting authentic stories, memorable experiences and winning strategies for the world’s most iconic brands. Its expertise spans all aspects of brand building including strategy, design, experience innovation and organizational engagement. Recent clients include 3M, Delta Air Lines, Hyatt, Infiniti, Samsung, Starbucks and Walmart. Lippincott is part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies.
Last November, the firm’s creative director Brendan Murphy teamed-up with director/editor Matt Kalish to produce the video I’m embedding here, which is entitled “What Is a Brand?” It’s my pleasure to share this powerful presentation from this renowned group of experts that continues to blend strategic thinking with creative excellence to help the world’s leading companies explore brand as possibility.
