On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.
A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight from Clio Awards executive VP Nicole Purcell: “It’s not just for their marketing and advertising when we give an honorary award. It is for innovation — what Kevin Plank created with these products and what he’s also doing on the marketing side.”
Sincere congratulations to the all-star individuals behind this phenomenal, growing brand story, including all those from Under Armour (with hat tips to Mr. Battista, Brian Boring, Diane Nahra Pelkey and Erin Wendell among many others), and to my friends and colleagues from ATTIK, Shilo, WMIG, Echolab and Blueyed Pictures for your stellar contributions along the way. Onward and upward Under Armour!
