Link in, turn on, and max out (your personal network)…

Those of us who have been active in high-tech business development over the past decade are very familiar with Guy Kawasaki. Guy is one of the original Apple employees responsible for the brilliant Mac marketing in the 80s, a famous business author, a renowned Silicon Valley venture capitalist and a leading pundit in the high-tech business world. The Managing Director of Garage Technology Ventures and author of the How to Change the World blog, he recently contributed a piece to the AlwaysOn Media network entitled “Ten Ways to Use LinkedIn.” Considering Guy’s qualifications, the subject matter should be of interest to many people; the tips he shares include a quick overview of how prestigious professionals use the essential business networking site LinkedInwhat they use it for, and tricks for maximizing your own LinkedIn usage.


https://twitter.com/advertisingweek/status/1788109078566183290

2014 note: I have had a LinkedIn profile for many years, and I use it to connect with folks I want to introduce myself to and connect with professionally. I have found the LinkedIn communications platform – and my ability to easily remain in contact with my main business contacts over a long span of time – extremely valuable. Also, most recently, I’ve found even more success in using LinkedIn to strategically promote my business and my clients’ businesses.