In-depth PR case study materials follow. Last Updated 28 Feb. 2020
Read moreVisual Timeline and PR Case Study: Splash Worldwide
Visual Timeline and PR Case Study: Splash Worldwide
In-depth PR case study materials follow. Last Updated 28 Feb. 2020
Roger Darnell
In-depth PR case study materials follow. Last Updated 28 Feb. 2020
Matt D’Avella, Catalyst, Asymmetrical, and SPYR: Thanks for the Documentary
For several years now, Netflix has been suggesting I watch the feature-length documentary from director Matt D’Avella entitled “Minimalism: A Documentary About the Important Things.” I finally took it in over the weekend, and I can’t recommend it highly enough. It appears as though the highly rated film is leaving Netflix as of Sep. 15. It will remain widely available online, however – visit https://minimalismfilm.com to learn more.
Read moreMatt D’Avella, Catalyst, Asymmetrical, and SPYR: Thanks for the Documentary
Case Study: Leviathan
Leviathan’s Reputation Soars Worldwide as Specialized Creative Agency Reinventing Design, Digital Media, and Interaction
Close Cooperation Between Management, Reps and DWA Maximized Stellar Opportunities, Positioned Company as Legitimate Rockstar
See also: Visual Timeline & PR Case Study
A key component of cross-discipline design and innovation consultancy Envoy Group, 
Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes, The Verge, Vox and Wired, among many others.
Killer reels: Juniper Jones
Brief Banner Film from the creative force, Juniper Jones.
Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions.
Integrated Marketing in Action: ISAM
This case study appears in Roger Darnell’s new book on communications consulting, coming in 2021.
Back in 2011, my clients at specialized creative agency Leviathan joined together with some very talented colleagues to help the pioneering electronic musician and producer Amon Tobin and his record label, Ninja Tune, promote what would become one of the decade’s biggest musical tour stories. Immediately after its premiere in Montreal, Adrian Covert of Gizmodo called it “the concert of the future, today.” In retrospect, to me, there were a few key aspects that made ISAM Live so phenomenal. First, Mr. Tobin had a 15-year history of pushing the creative boundaries in sound recording, sound design and music production as part of Ninja Tune, a London-based indie record label known for visionary innovation. With that ground situation, the expectations of anyone on the outside looking in were already very high.
Nonfiction Unlimited Interviews: Director Bing Liu
LOS ANGELES – In January, documentary director Bing Liu won the Sundance Special Jury Award for Breakthrough Filmmaking on the strength of his feature documentary, “Minding the Gap.” Very soon thereafter, Nonfiction Unlimited signed Bing to its directorial roster for commercials and branded content. Since then, Bing and his film have continued racking up awards at major film festivals; notably, Bing was also selected for SHOOT Magazine’s prestigious New Directors Showcase for 2018.
With “Minding the Gap” set to premiere in select theaters across America and on Hulu on August 17, Nonfiction Unlimited partner/executive producer Loretta “LJ” Jeneski quizzed the rising director on some questions of special interest to the world of branded storytelling.
Tales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”
It was just another summer day in 2017 when I picked up my 13-year-old son Riley and a few of his friends after a movie. On the drive home, they made the decision to call their buddy Quinn Sforza, known as a bad-ass on the bass guitar, to invite him to join their new band. The offer was quickly accepted. Fast forward a few weeks, and a new band dubbed Uncle Kurtis was officially on the bill for a showcase performance organized by Asheville’s Experience Music (EM) at one of the city’s premier music venues, Salvage Station.
For the parents of young, aspiring musicians, EM is a dream come true. Dedicated to supporting the development of young musicians, EM’s principals and mentors – drawn from the vibrant local music industry – engaged Riley as a drummer for his first band, Breaking Point. Over the previous year, they had rocked stages at Salvage Station, The Grey Eagle and Pisgah Brewing Company as the headliner for several bands comprised of kids ages eight through 16.
The new sensation was all set to feature Riley, Quinn, drummer Graham Barrineau and guitarist/keyboardist Jackson Lee (son of EM co-founder Chuck Lee).
Read moreTales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”
Visual timeline and PR case study: Luci Creative
In-depth PR case study materials follow. Last Updated 23 July 2018
Contribute Now to the Biggest Night in Sports: The ESPYS
This Wednesday, July 18, at 8 p.m. ET on ABC, The 2018 ESPYS Presented by Capital One is once again set to feature the world’s premier athletes, the sports’ world’s biggest stars, and the very best sports stories of the year. Hosted by Danica Patrick, this 26th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.
In the meantime, ESPN’s Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 18. This year’s auction of more than 80 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and hall of fame coaches, sports-related experiences with ESPN personalities, and much more.
Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPYS Awards:
Read moreContribute Now to the Biggest Night in Sports: The ESPYS
Best-Case Scenario: 2014 Blossom Launch, Powered by ENVOY
This case study appears in Roger Darnell’s book, The Communications Consultant’s Foundation.
Based in Irvine, California, the principals of the hybrid creative agency ENVOY have built their company very thoughtfully, aiming to partner with bold leaders to make experiences and products that define the future. By focusing on the convergence of design and technology, and even being willing to invest capital, expertise and services, the agency has chosen to engage with a growing list of innovative startups, in addition to its roster of well established companies.
When we think about startups, we might imagine one or two impassioned individuals burning the midnight oil together in a garage or an attic, dreaming about taking their side gig full-time. This is a story about the other kind – where very savvy professionals who have achieved major success in the past join forces on a relatively sure thing. Meet Blossom, a company that set out to create a smart water controller that would cut utility bills and save water.
Read moreBest-Case Scenario: 2014 Blossom Launch, Powered by ENVOY