Roger Darnell – Page 7 – universal positive

Case Study: Leviathan

May 14, 2024January 19, 2019 by Roger Darnell

Leviathan’s Reputation Soars Worldwide as Specialized Creative Agency Reinventing Design, Digital Media, and Interaction

Close Cooperation Between Management, Reps and DWA Maximized Stellar Opportunities, Positioned Company as Legitimate Rockstar
See also: Visual Timeline & PR Case Study

A key component of cross-discipline design and innovation consultancy Envoy Group, Leviathan is a specialized creative agency working at the nexus of design, digital media, and interaction. By bringing phenomenal narrative content and emerging technologies into physical environments, Leviathan transforms ideas into exceptional experiences for brands and creative collaborators worldwide. Established in 2010, Leviathan’s innovation has been recognized by top-tier publications including Communication Arts, The Creators Project, Fast Company, Forbes, The Verge, Vox and Wired, among many others.

Killer reels: Juniper Jones

May 14, 2024November 13, 2018 by Roger Darnell

Brief Banner Film from the creative force, Juniper Jones.

Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions.

Read moreKiller reels: Juniper Jones

Integrated Marketing in Action: ISAM

May 14, 2024September 5, 2018 by Roger Darnell

This case study appears in Roger Darnell’s new book on communications consulting, coming in 2021.

Back in 2011, my clients at specialized creative agency Leviathan joined together with some very talented colleagues to help the pioneering electronic musician and producer Amon Tobin and his record label, Ninja Tune, promote what would become one of the decade’s biggest musical tour stories. Immediately after its premiere in Montreal, Adrian Covert of Gizmodo called it “the concert of the future, today.” In retrospect, to me, there were a few key aspects that made ISAM Live so phenomenal. First, Mr. Tobin had a 15-year history of pushing the creative boundaries in sound recording, sound design and music production as part of Ninja Tune, a London-based indie record label known for visionary innovation. With that ground situation, the expectations of anyone on the outside looking in were already very high.

Nonfiction Unlimited Interviews: Director Bing Liu

May 14, 2024August 16, 2018 by Roger Darnell

LOS ANGELES – In January, documentary director Bing Liu won the Sundance Special Jury Award for Breakthrough Filmmaking on the strength of his feature documentary, “Minding the Gap.” Very soon thereafter, Nonfiction Unlimited signed Bing to its directorial roster for commercials and branded content. Since then, Bing and his film have continued racking up awards at major film festivals; notably, Bing was also selected for SHOOT Magazine’s prestigious New Directors Showcase for 2018.

With “Minding the Gap” set to premiere in select theaters across America and on Hulu on August 17, Nonfiction Unlimited partner/executive producer Loretta “LJ” Jeneski quizzed the rising director on some questions of special interest to the world of branded storytelling.

Tales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”

May 14, 2024August 12, 2018 by Roger Darnell

It was just another summer day in 2017 when I picked up my 13-year-old son Riley and a few of his friends after a movie. On the drive home, they made the decision to call their buddy Quinn Sforza, known as a bad-ass on the bass guitar, to invite him to join their new band. The offer was quickly accepted. Fast forward a few weeks, and a new band dubbed Uncle Kurtis was officially on the bill for a showcase performance organized by Asheville’s Experience Music (EM) at one of the city’s premier music venues, Salvage Station.

For the parents of young, aspiring musicians, EM is a dream come true. Dedicated to supporting the development of young musicians, EM’s principals and mentors – drawn from the vibrant local music industry – engaged Riley as a drummer for his first band, Breaking Point. Over the previous year, they had rocked stages at Salvage Station, The Grey Eagle and Pisgah Brewing Company as the headliner for several bands comprised of kids ages eight through 16.

The new sensation was all set to feature Riley, Quinn, drummer Graham Barrineau and guitarist/keyboardist Jackson Lee (son of EM co-founder Chuck Lee).

Visual timeline and PR case study: Luci Creative

May 14, 2024July 23, 2018 by Roger Darnell

In-depth PR case study materials follow. Last Updated 23 July 2018

Contribute Now to the Biggest Night in Sports: The ESPYS

May 14, 2024July 14, 2018 by Roger Darnell

This Wednesday, July 18, at 8 p.m. ET on ABC, The 2018 ESPYS Presented by Capital One is once again set to feature the world’s premier athletes, the sports’ world’s biggest stars, and the very best sports stories of the year. Hosted by Danica Patrick, this 26th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.

In the meantime, ESPN’s Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 18. This year’s auction of more than 80 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and hall of fame coaches, sports-related experiences with ESPN personalities, and much more.

Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPYS Awards:

Best-Case Scenario: 2014 Blossom Launch, Powered by ENVOY

May 14, 2024May 2, 2018 by Roger Darnell

This case study appears in Roger Darnell’s book, The Communications Consultant’s Foundation.

Based in Irvine, California, the principals of the hybrid creative agency ENVOY have built their company very thoughtfully, aiming to partner with bold leaders to make experiences and products that define the future. By focusing on the convergence of design and technology, and even being willing to invest capital, expertise and services, the agency has chosen to engage with a growing list of innovative startups, in addition to its roster of well established companies.

When we think about startups, we might imagine one or two impassioned individuals burning the midnight oil together in a garage or an attic, dreaming about taking their side gig full-time. This is a story about the other kind – where very savvy professionals who have achieved major success in the past join forces on a relatively sure thing. Meet Blossom, a company that set out to create a smart water controller that would cut utility bills and save water.

Sales expertise for creative entrepreneurs…

May 14, 2024March 25, 2018 by Roger Darnell

universal positive readers already know that I’m a big fan of author, speaker, and advisor David C. Baker. By visiting David’s website, you can find information on his books, upcoming events, and much more.

If you haven’t already read it, I also encourage you to review this candid interview with my dear friend Lisa Cleff Kurtz, who is a philanthropist, education and arts activist, and a bona fide rainmaker.

Many other noteworthy experts also offer sage business development advice that you can easily find online… often for free. Here are five more that are definitely worth subscribing to right away.

Great to know: Lisa Cleff Kurtz, Philanthropist, Education and Arts Activist, and Rainmaker

February 15, 2018February 15, 2018 by Roger Darnell

Editor’s note: Nearly two decades ago, my fate was forever altered due to a chance encounter with the then-San Francisco based creative industry rainmaker, Lisa Cleff. After several months of her mentoring me in the field of sales, I was hired by high-tech PR firm The Terpin Group, thanks almost entirely to her recommendation. When The Darnell Works Agency launched in 2000, not only was she a main client and collaborator, her referrals have resulted in more than a dozen vital DWA client relationships… including those at ATTIK, CBX, PLUS, PostWorks and Sid Lee, to name but a few. Naturally, shining a light on this phenomenal luminary is a great honor for me, especially since the interview itself was conducted by her daughter, Zoe Lindgren, a rising NYC creative in her own right. For your further enjoyment, I also highly recommend this great interview by Timothy Huang, who spoke with Lisa in 2016 about her career – and her role as a star board member of A.R.T. / New York.

How did you get your start in your career?

Read moreGreat to know: Lisa Cleff Kurtz, Philanthropist, Education and Arts Activist, and Rainmaker