Roger Darnell

Publisher, press agent, producer and writer Roger Darnell is the principal of The Darnell Works Agency, the PR firm for the creative and high-tech industries.

Ken Burns, Dayton Duncan and PBS: Thanks for the documentary

Last updated June 10, 2016.

In September, 2009, a new PBS opus from filmmaker Ken Burns arrived in the form of a 12-hour documentary series entitled “The National Parks: America’s Best Idea.” This fascinating history of America’s national park system spans the pivotal era of 1851 to 1980; watching it over six consecutive nights, it affected me profoundly (just ask my family members and friends). Inspired by America’s glorious national parks, the film’s riveting, masterfully written and edited stories hooked me heart and soul. Dayton Duncan wrote and co-produced the series and co-wrote the Alfred A. Knopf companion book with Ken Burns, and he shares many memorable, inspirational contributions on screen, along with many other important interview subjects. Peter Coyote narrates, and my old friend Tom Hanks voices several central characters; you’ll also hear Adam Arkin, Philip Bosco, Kevin Conway, Andy Garcia, John Lithgow, Josh Lucas, Carolyn McCormick, Campbell Scott, George Takei, Eli Wallach and Sam Waterston. The complete DVD box set available from PBS Home Video features “making of” footage and an interview with Burns and others involved in the film.

Just before the film’s debut, Mike Hale wrote these words about it for The New York Times: In what feels very much like a thesis statement near the end of the 12 hours, an American Indian park superintendent says: “America is not sidewalks. America is not stores. America is not video games. America is not restaurants.”

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Great to know: Filmmaker Jonathan Lim

I recently had the chance to meet filmmaker Jonathan Lim, whose dramatic feature film “Pali Road” is opening in theaters in 20 U.S. cities across America later this week. Jonathan wrote and directed the film, which was entirely shot on-location in Hawaii and is the first Hawaii-China co-production in history. While Jonathan describes it as a mystery and a romantic thriller, here’s how it’s introduced by the programmers of the Los Angeles Asian Pacific Film Festival, who have chosen the film to close the festival’s 32nd edition, this Thursday night, 28 April:

“…As stylish as it is mysterious, ‘Pali Road’ by Jonathan Lim echoes the most daring and challenging of classic Hollywood mysteries. If you look closely, you’ll find a hint of Alfred Hitchcock’s 1940 romantic mystery “Rebecca” starring Joan Fontaine; and maybe even espy a nod to George Cukor’s legendary “Gaslight” (1944) starring the great Ingrid Bergman…”

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March 2016 Inspiration

Featured Image: Tongue Point, Washington, USA, by yours truly. Notes from On & Up, my personal blog: “Throughout time, the areas all along Washington State’s Highway 112 corridor have been home to people of the Klallam and Makah tribes: Exploring their cultures and histories are wonderful aspects of visiting…. During our visit, we searched for … Read moreMarch 2016 Inspiration

Sam Jones, Off Camera

[Written on February 23, 2016] This has been a spectacular day for me. I began preparing for it a couple of years ago, when I was able to reconnect with one of the most phenomenal people I’ve met in my career – the acclaimed photographer and director Sam Jones, who is the force behind Off Camera. Sam launched his original on-camera interview series back in 2013 as a website, magazine, TV show and podcast, and when I wrote about it, he sent me a warm response. Knowing that the show is now beginning its fourth season, today I made a plan to look-in on it again. After spending the whole day binge-watching clips from the show’s YouTube channel, here is my takeaway: Sam Jones is profoundly influential to me, and I am certain that everyone else watching his show must feel the same way. Here’s why.

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Feature documentary “Kickstarted” ready for World Premiere

So far in history, there is only one feature-length motion picture executive-produced by yours truly. Twenty-six years after graduating from film school, I’m very proud to have earned Co-Executive Producer credit on this highly intelligent feature documentary. First screened at the 2016 Big Sky Documentary Film Festival in Montana and the American Documentary Film Festival in Palm Springs, “Kickstarted” was lovingly co-directed by my friends Jason Cooper and Jay Armitage. I’m guessing that my unique contributions may be characteristic of many EP credits.

Essentially, Jason and Jay engaged me during the film’s Kickstarter campaign to help them generate more press coverage, and happily, that worked out well. The film was ultimately funded thanks to many factors; chief among them were the resourcefulness, skills and determination of the directors, as well as producers including Kim Sherrell, Chris Gartin, JP McMahon and Tristan Drew. It’s a badge of honor to have contributed.

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Our common fascination with uncommon videos

I firmly believe that life is as different as all of the organisms that experience it, and even if we’re just talking about humans, that is an infinite amount of diversity. What’s important or interesting to me may be the last thing in the world you want to think about. Still, when you find a piece of video content that has made it onto one of YouTube’s “Most Viral” charts, there’s a pretty good chance that most people will want to watch it.

As you probably know, YouTube released its latest news about these charts about a month ago. The news and accompanying videos were subsequently splashed in feature stories in these media outlets, to name but a few.

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Sharing secrets: How to write stories for The Associated Press


Back in 2000 when I was working for The Terpin Group in Los Angeles leading PR campaigns for dot-com companies with extremely high aspirations, my colleagues and I knew that there was absolutely one way of hitting a home run, and that was placing a story with The Associated Press. AP stories generate massive exposure, as they are syndicated in major media outlets across the country and around the world. And of course, if you have a story that’s good enough for the AP, it’s good enough for everyone. With this in mind, imagine how powerful it would be if you had the chance, today, to meet with Paul Caluori, the AP’s Global Director of Digital Services, and Philana Patterson, the AP’s Small Business and Breaking News Editor, to learn what they look for in story submissions. Thanks to Business Wire, it’s on.

Back in February of this year, Business Wire hosted a webinar featuring Paul and Philana, where they shared exactly these types of insights. Here are a few of the bullet points from the secrets they shared.

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