The Uprising Creative – universal positive

Promo video primer: 30 first-class examples

June 22, 2020June 22, 2020 by Roger Darnell

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected working alongside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, each is artistic enough to appeal to just about everyone.

Visual timeline and PR case study: The Uprising Creative

September 1, 2023May 3, 2016 by Roger Darnell

In-depth PR case study materials follow. Last Updated 3 May 2016

Rihanna and The Uprising Creative bring important message to MTV’s Music Video Awards

August 28, 2015 by Roger Darnell

When directors Darren Craig, Jonathan Craven and Jeff Nicholas from integrated creative + production company The Uprising Creative got together with Rihanna earlier this year to discuss a music video for the artist’s new “American Oxygen” single, everyone came away with some very inspired ideas. “We wanted to showcase both the positive and the negative,” the directors explained when the video was finally released widely in mid-April. “The struggles within the country and the ones those outside the country face in coming here; the dark side of the positive and the light side of the negative.”

Well before then, the powerful images of Rihanna performing in front of a giant American flag received international attention when they were used by the NCAA as a central part of the organization’s high-profile on-air campaign promoting March Madness all across the country. The video was officially released exclusively on Tidal in early April, where it ran for a full week before hitting Vevo and YouTube.

With well over 100 million views between Vevo and YouTube alone, the project has obviously drawn in a massive audience. This weekend, it’s up for a coveted MTV Video Music Award, in the Video With a Social Message category.