Branding – Page 12 – universal positive

Leadership brand-building in one easy step…

April 1, 2024December 5, 2007 by Roger Darnell

Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…

Everybody’s talking ATTIK…

April 1, 2024June 30, 2006 by Roger Darnell

They had hidden cameras, water and Mars bars. It was inspiring, scary, enlightening and stupid (at times). See how it turned out.

Case Study: Troika Design Group

March 26, 2024August 30, 2004 by Roger Darnell

Last updated on Aug. 30, 2004: 2004 Public Relations Campaign Set Prestigious Tone for Troika Design Group

“Showcased Spectacular Achievements and Unique Market Position”
See also: MEDIA COVERAGE

Troika Design Group was a multidisciplinary, award-winning design company in Hollywood consisting of designers, producers, animators, editors and conceptual thinkers who specialized in network branding, promotional and advertising campaigns and show packaging. The DWA public relations campaign ran from February through August of 2004.

Executive Summary
At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network.

Case Study: Endless Noise

March 26, 2024June 1, 2003 by Roger Darnell

Lasted Updated on June 1, 2003: Grammy-Winning Composer Leverages Past Recognition and New Achievements to Successfully Relaunch Commercial Music and Sound Design Company

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Helps Endless Noise Command Uncommon Success”

Endless Noise: a Hollywood-based commercial music and sound design company serving the global advertising industry’s most prestigious agencies.

Executive Summary
As the PR agency of record for Grammy-winning producer and composer Jeff Elmassian from 2001 to 2003, DWA was charged with successfully relaunching music and sound design company Endless Noise. In 2002, the company earned a Gold Clio Award, an International ANDY Award, an International Monitor Award, AICP Show recognition and the London International Advertising Award for Best Sound Design (to name but a few) for their phenomenal work on Nike “Freestyle,” then went on to earn the 2003 Cannes Lion for Excellence in Music, recapture its second-straight D&AD Silver Award for Use of Music in TV and Cinema Advertising Crafts, and also score an International Andy Award in the TV category and a One Show Awards Bronze — all for their work on Nike “Before.”

Case Study: Crest Digital

March 26, 2024March 1, 1999 by Roger Darnell

Lasted Updated on March 1, 1999: Film, Television, Music Industry, Airline In-Flight Entertainment… Crest National Does It All

“Public Relations Campaign Secures Successful Optical Media Launch and Dramatically Extends Film & Television Post Developments”

Crest Digital: A Hollywood-based provider of motion picture film lab and extensive post-production services since 1961 (including large-format telecine, subtitling, mass audio and video duplication and fulfillment), which had recently launched a full-service optical media operation.

Executive Summary
Back in 1998, Roger Darnell helped Hollywood-based Crest Digital partner with the Women in Film International Summit, the Santa Barbara International Film Festival, AFI Worldfest, IFP/West, the Slamdance Film Festival and many others while reaching millions through a balanced cross-media marketing campaign. Campaign media highlights included strategic coverage in American Cinematographer, Billboard, Daily Variety, Film&Video, Game Developer, Millimeter, New Media, The Hollywood Reporter, and other top media outlets.