Cause Marketing – universal positive

International Women’s Day 2025

March 10, 2025March 7, 2025 by Roger Darnell

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. For 2025, organizers have focused on the critical idea of accelerating action for gender equality.

Focusing on the need to Accelerate Action emphasizes the importance of taking swift and decisive steps to achieve gender equality. It calls for increased momentum and urgency in addressing the systemic barriers and biases that women face, both in personal and professional spheres.

Today, I invite you to visit this site – https://www.internationalwomensday.com – where you can better understand how, together, we can speed up the rate of progress worldwide.

Read moreInternational Women’s Day 2025

Take your best shot on 3 Dec., Giving Tuesday

November 26, 2024November 26, 2024 by Roger Darnell

Great things are shaping up, thanks to you and everyone else making plans to participate in the annual #GivingTuesday festivities. This movement began in 2012 as an organized effort dedicated to giving back. As a result, on Tuesday, 3 Dec., charities, families, businesses, community centers, students, and others all around the world will come together to celebrate generosity and to give.

Participation is simple.

Read moreTake your best shot on 3 Dec., Giving Tuesday

Ready to Gobble Gobble Give?

November 25, 2024November 25, 2024 by Roger Darnell

Each year, people all across America gather-up on Thanksgiving morning for a few hours to feed the homeless. Some of these efforts are organized by Gobble Gobble Give, a 501(c)(3) not-for-profit charity where your vital donations are 100 percent tax-deductible. For their upcoming gatherings in Boston, Chicago, Detroit, Las Vegas, Los Angeles, Nashville, NYC, Orange County, and San Diego, participants will bring their own dishes and prepare meals using all the food that comes in (and care packages, too). Then, everyone will hit the streets together to give it all away to homeless men, women, and children.

If you are available to get involved with the Gobble Gobble Give festivities this Thanksgiving, participation only takes a few hours, and it very well might change someone’s life, including yours.

Gobble Gobble Give started with one person in 1998,

Veterans thank veterans

November 8, 2024November 8, 2024 by Roger Darnell

In 2016, the U.S. Department of the Interior produced this presentation where 11 veterans honor all other veterans. This authentic testament powerfully expresses how all of us who have served the country feel about others who have done the same. For yours truly, it is a profound honor to lend my voice to theirs in expressing appreciation to all of those who have served in the U.S. Armed Forces:

Thank you.

Read moreVeterans thank veterans

Ready for International Coastal Cleanup Day?

August 25, 2024August 25, 2024 by Roger Darnell

In partnership with volunteer organizations and individuals around the globe, the International Coastal Cleanup(R) (ICC) engages people to remove trash from the world’s beaches and waterways. Each year since 1986, it has been celebrated on the third Saturday of September. This year, it is set for 21 September.

World Ocean Day: Let’s protect our home

June 9, 2024June 7, 2024 by Roger Darnell

World Ocean Day has been celebrating the ocean on 8 June every year since 2002. We currently face one of the greatest threats ever to our blue planet and all its inhabitants: the climate crisis. It is all too clear that a healthy climate depends upon a healthy ocean. Ensuring this demands stronger local, national, and international action from both government and corporate leaders.

Memorial Day USA

May 26, 2024May 26, 2024 by Roger Darnell

Special dedication commemorating our soldiers who died serving America.

Earth Day 2024: Planet vs. Plastics

April 22, 2024April 22, 2024 by Roger Darnell

You and your loved ones are cordially invited to join more than a billion of your fellow humans to participate in Earth Day … the only global event celebrated simultaneously by people of all backgrounds, faiths, and nationalities.

World Water Day: Be the change

May 13, 2024March 21, 2024 by Roger Darnell

On World Water Day, we all are being challenged to change the ways we use, consume, and manage water. The international event dates back to 1992 when the United Nations Conference on Environment and Development made a recommendation.

Experience the 2021 World Wildlife Day Film Showcase on 3 March

February 27, 2024March 2, 2021 by Roger Darnell

DWA principal Roger Darnell had the great honor of serving as a judge for the 2021 World Wildlife Day Film Showcase: Forests. “It is a wonderful feeling,” he said, “knowing that so many gifted storytellers and supporting organizations are dedicated to informing and educating the world on the importance of forests and conservation.”