Communications

Earth Island Institute asks tomorrow’s leaders, “What would Dave do?”

Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy.

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Let’s give them something to talk about: Trendhunter’s top 10 publicity stunts

Jeremy Gutsche, the colorfully successful founder of Trendhunter.com, presents this Trendhunter TV feature entitled “Top 10 Publicity Stunts.” Chronicling Improv Everywhere’s 2008 Grand Central Station stunt in New York city, the recent “Sound of Music” performance in Antwerp’s Central Station, and other sensational videos deemed “Must See” by enough people to ensure they’ve quite likely … Read moreLet’s give them something to talk about: Trendhunter’s top 10 publicity stunts

Winning friends and influencing people, in all the right ways….

Many thanks to AccuQuote VP of marketing and business development Sean Cheyney and the publishers of iMediaConnection.com for the recent post entitled 5 ways to ruin your industry reputation. In the piece, Sean uses his talking points to share colorful and insightful thoughts on some of the things people really do every day which can work against them big time. Personally, the behaviours Sean describes really drive me crazy, and I know we’ve all experienced our share of them first-hand — probably by the time we entered the first grade. On some level, I am thankful for all the hatred, conflict and negativity I’ve encountered in the world, because it has made me realize how very much I care about diplomacy, peace and optimism. To me, conducting myself through positive, sincere, well-meaning behaviours is of the utmost importance in managing my reputation… and my overall success in life. In this spirit, I’m spinning Sean’s points to provide three reputation-savers likely to keep each of us on firm ground, both professionally and socially.

Read moreWinning friends and influencing people, in all the right ways….

How to ace your next speaking gig

It seemed to work out pretty well for Sir Isaac Newton, Kareem Abdul-Jabbar and Stephen Hawking, among many others, so I hope you won’t mind me metaphorically standing on the shoulders of giants in presenting this universal positive entry. This week, I am returning to one of my favorite thought-leading sources — Rohit Bhargava — … Read moreHow to ace your next speaking gig

Branding rules to make or break…


Originally published December 12, 2005. As a starting point to your own year-end ruminations about the effectiveness of your company’s brand — or that of one you envision spawning after the last bit of confetti has settled to the earth on January 1 — here are some trusty new rules on branding, courtesy of New York City-based branding consultancy Sterling Group, as reported by Chief Marketer Magazine.

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Leadership brand-building in one easy step…

Over the past few months, I’ve met with several fellow writers who were either considering starting their own freelance businesses or had recently taken the plunge. In each instance, I found myself advising my friends that they needed to focus on distilling the essence of their own personal brand identities, and then use that information … Read moreLeadership brand-building in one easy step…

Marketing Case Study: “Shrek 2”

by Roger Darnell ..Challenge.. In hindsight, it’s clear that few films in the history of motion pictures have been as successful as “Shrek 2” from DreamWorks Animation SKG. When development and production began on the film, closely following on the heels of its big green 2001 “Shrek” predecessor, a global marketing workforce was spurred into … Read moreMarketing Case Study: “Shrek 2”

Marketing Case Study: “My Big Fat Greek Wedding”

by Roger Darnell ..Challenge.. Although modern studio films often have a marketing budget that exceeds $20 million, the marketers behind “My Big Fat Greek Wedding” had to make due with only $1 million. The executive team included IFC Films’ Bob Berney, producers Paul Brooks, Tom Hanks and Rita Wilson, plus Cynthia Rhea and her colleagues … Read moreMarketing Case Study: “My Big Fat Greek Wedding”

Marketing to young people? Keep it real…

As a follow-up to my “Technology bridging teens’ socialization needs article” today’s Research Brief from MediaPost Communications encapsulates a new report from Forrester Research closely examining how young people communicate. Reviewing the Research Brief and Forrester’s summary for the report, which tabulates findings from a recent survey of Canadians and Americans aged 12 to 21, reiterates the need for those wishing to reach today’s youths to understand how technology factors into these individuals’ daily lives, and the importance of appropriately “talking the talk”. Among the reports’ gems are facts that reveal that two-thirds of respondents have computers, MP3 players top their wish lists, 94% have some type of device for playing games, half prefer game play to TV, and more than half seek and rely upon friends’ and familymembers’ advice before making purchases. The size of this group, in full, is estimated at 73 million.

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