Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
by Roger Darnell ..Challenge.. In hindsight, it’s clear that few films in the history of motion pictures have been as successful as “Shrek 2” from DreamWorks Animation SKG. When development and production began on the film, closely following on the heels of its big green 2001 “Shrek” predecessor, a global marketing workforce was spurred into … Read moreMarketing Case Study: “Shrek 2”
Soon after graduating from college, I landed a job as a production coordinator on the small, unpaid crew of the no-budget debut feature of an ambitious filmmaker. The film was to be shot in 35mm Cinemascope, had a very accomplished DP, production designer and first assistant director, but the lack of budget was a major … Read moreProduct placement business, small and big…
