In the video above, first broadcast on August 2, celebrity and humanitarian Jamie Oliver introduces the OpenIDEO Challenge currently underway at OpenIDEO.com. There, Jamie, design and innovation consultancy IDEO, and many other prominent organizations are pooling their resources to address the best ideas we can provide to promote the benefits of fresh food to kids, so that they’ll be able to make better choices. Below, I’m also sharing Jamie’s inspirational TED Talk from earlier this year, where his passions for encouraging people to change their lifestyles and diets for the better, earned him a TED Prize.
Communities
Cartoon Network’s 2010 Brand Expansion
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an … Read moreCartoon Network’s 2010 Brand Expansion
Case Study: Scion + ATTIK – “United By Individuality”
In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above.
Earth Day 2010 and beyond… onward and upward!
Huge thanks to Earth Day LA’s Jim Stewart, Ph.D., for these insights for continuing to make positive impacts through our day-to-day activities… and to my inspirational buddy Kacy Palmieri, who has worked with Earth Day LA for the past several years, for passing along Jim’s sage advice.
Adventures in Expeditionary Learning
Our children are students at Two Rivers Community School (TRCS), a North Carolina public charter school. Established only five years ago, to our eyes, this innovative, ambitious academic experiment has already delivered many amazing results. At TRCS, our kids and some 250 others are enjoying a rare learning curriculum uniquely integrating a pioneering expeditionary learning approach with advanced brain-compatible instructional strategies also known as educational kinesiology or Brain Gym.
Focused on teamwork, community and the pursuit of shared academic and character-improvement goals, TRCS students and faculty-members are contributing to society by learning more everyday about the world, their community and themselves as individuals. Despite the excellence in faculty and curriculum development,
Moving forward: World Water Day 2010
In honor of World Water Day, it’s my pleasure to share this video that takes a hard look at the bottled water industry and proposes some simple and powerful alternative ideas that can greatly impact the Earth, our communities, and our pocketbooks.
Hail brave crusaders! Brian Marr from Wexley School for Girls
Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.
Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others
Read moreHail brave crusaders! Brian Marr from Wexley School for Girls
The power of dreams…
At an early age, I decided I was going to be a writer. Somewhere along the way, I also took a strong interest in filmmaking, and being very ambitious, by the time I was 20 years old, I developed a clear vision of myself as novelist and filmmaker. While I have made great strides on achieving those dreams over the years, I must admit that I have a long way to go in seeing them through; nonetheless, those dreams have driven me into situations that I never would have imagined, and while I’ve not yet fully accomplished those missions, I feel very fortunate to have progressed as far as I have.
Lucky Guy: The Musical… and My Life
In honor of all my friends.
From the original website for the musical comedy Lucky Guy, this quote leapt right out: “It’s not what you got in life, it’s who you got to share it with that counts.” I find that to be a wonderful observation on life, and it literally connects me to the project, which is written by my multi-talented friend Willard Beckham, whom I met with Beth last year in New York through my larger-than-life pal, Lisa Cleff Kurtz.
Laura Longsworth: Thanks for the Documentary
Thanks once again to Sundance Channel, I recently had another life-altering experience from a documentary film they chose to program. This time, the film is entitled “Luckey,” it was produced, written and directed by filmmaker Laura Longsworth, and it documents the challenges faced by sculptor Tom Luckey to carry on with his life, his artistry and his business after experiencing a major spinal injury.