High Tech – Page 2 – universal positive

Sharing secrets: Know your audience!

March 21, 2024May 15, 2014 by Roger Darnell

When trying to communicate with someone, it is vitally important to understand who that person is, whether or not they speak your language, their age, where they live… and also, factors like what’s on their mind right now, and where they are physically. The point of this article is to emphasize that communication – and marketing – is usually a waste of time if the particulars of the human beings comprising the audience are not taken into account. Personally, I’m shocked at how often people fail to address this mission-critical first step, explained so effectively by Seth Godin in the video presented here.

Effective communicators like Mr. Godin begin their programs by assessing their target audiences, exploring the relevant demographics and/or psychographics, and analyzing data. Indeed, the information we exude into the world is measured and used… whether we know it or not.

WIRED Video

March 21, 2024February 24, 2014 by Roger Darnell

From Silicon Valley to the depths of the ocean, from alien planets to the human brain, WIRED shows you how science and technology are remaking our world.

And now they bring you WIRED on Video. Mr. Know-It-All answers your urgent questions with scientific rigor, John Hodgman and David Rees partner up for a little surveillance comedy,

Read moreWIRED Video

Great to know: Steven Masur

March 21, 2024December 19, 2013 by Roger Darnell

Exactly twenty-two years ago, during my employment with Ivan Tors Entertainment, I was hunkered down writing my first screenplay, which was for “Flipper: The Movie.” Delivered early in January, 1992, that script helped the firm move forward in all of its development discussions, and I was given a small sum and a contract stating that the majority of my compensation as the screenwriter was contingent upon the film being made.

Randy Baker: On Location

January 11, 2024December 13, 2013 by Roger Darnell

Along with my mentor and dear friend Randy Baker, I am very proud to announce the release of our book, “Randy Baker: On Location” by yours truly. It’s available now in Softcover, Hardcover and Digital editions with no markup: http://blur.by/1crueUG Thank you very much for taking a look and for any support and feedback.

Trojan Horse was a Unicorn 2013

March 22, 2024September 9, 2013 by Roger Darnell

Trojan Horse was a Unicorn (THU) is a four-day Digital Entertainment Festival set for 18-21 September in sunny Troia, Portugal, promising unique opportunities to learn and network in paradise. If you’re not already planning to attend, consider putting it on your 2014 calendar. A premier event for producers, animators, game developers, concept artists, 3D generalists, VFX and CG professionals and the curious, passionate, restless and fearless, this first edition of THU will unite at least 700 professionals and students from around the world for four days of talks, demo-classes, roundtables, investment pitches, recruitment sessions, recruitment challenges and much more.

Future forward with production studio Leviathan

March 22, 2024July 9, 2013 by Roger Darnell

As the principals of design-focused production studio Leviathan begin their fourth year in business together, their impacts are growing in virtually every dimension. While the montage featured here and at www.lvthn.com presents most of their latest large-scale visual experiences crossing all media, many new achievements are currently in the works as well.

At each new turn, projects like these for The North Face and Callaway via Factory Design Labs, for Kelley Blue Book via Doner, for Western Digital via R&R Partners, for Dodge via Union AdWorks, for HP via Designkitchen, and for musical artists Amon Tobin, Skrillex and others are leading in new directions.

Read moreFuture forward with production studio Leviathan

Adapting to the unknown with R/GA

March 22, 2024June 24, 2013 by Roger Darnell

R/GA is a full-service digital agency that transforms the way people interact with brands. The slideshow embedded above was part of a March 2013 talk from R/GA Chicago’s Abraham Velázquez Tello and Joseph Delhommer revealing how designers and technologists are redefining the creative process through close – and frequent – collaboration. Recently at the One … Read moreAdapting to the unknown with R/GA

“Kickstarted” documentary feature gives back

March 22, 2024June 7, 2013 by Roger Darnell

From “Kickstarted” – the first documentary film for, by and about crowdfunding – comes “Funded in 60 Seconds.” This is a special series of crowdfunding tips, insights and best practices all delivered in under a minute. Help us keep making more content – and support “Kickstarted,” the first documentary about crowdfunding: http://bit.ly/KickKS

Transcending dimensions with The D4D

May 9, 2024April 10, 2013 by Roger Darnell

Hoping you will enjoy this behind-the-scenes look at how The Department of the 4th Dimension designed the experience, content and technology for the Lucid Dreams exhibit in Sephora & Firmenich’s Sensorium, the world’s first pop-up fragrance museum.

“In the Lucid Dreams interactive installation, visitors can affect floating holographic dream images inspired by Firmenich’s master perfumers. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff – triggered by the unique sound transmitted by the physical act of smelling. The multidisciplinary team at The D4D designed the complete Lucid Dreams experience including each room’s architecture, short films, floor-to-ceiling motion graphics, glowing sniff-registering flowers and the software that drives the interaction. Every step of the creative process was taken hand-in-hand with the perfumers at Firmenich to ensure a truly integrated and multisensory experience the brings their fragrances to life.”

Read moreTranscending dimensions with The D4D

Great to know: Leviathan’s Jason White

May 8, 2024December 13, 2012 by Roger Darnell

Jason White, the executive creative director of design-focused production studio Leviathan, recently returned from a very successful trip to Australia, where he participated in events with Autodesk in Sydney as well as the Pause Digital Festival in Melbourne. At Pause, Jason presented “Moving Masses: The Art of Transformative Visual Experiences” as part of the PauseStage premiere conference event, and he hosted the world premiere of the dramatic short “Lilith,” Leviathan’s first original narrative film. The film was very well received, and so were Jason’s presentations. Here is some of the feedback.