Important Events – Page 9 – universal positive

Earth Island Institute asks tomorrow’s leaders, “What would Dave do?”

April 3, 2024August 12, 2009 by Roger Darnell

Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy.

Cause Marketing Case Study: MTV Networks International’s “Burma Viral”

March 22, 2024August 6, 2009 by Roger Darnell

Cyclone Nargis hit Burma on May 3, 2008, dramatically increasing the suffering of more than 55 million people already living under the unjust rule of a notorious military government. News of the peaceful 2007 protests of hundreds of thousands of Burmese citizens reached the world over the internet, inciting executives from MTV and Ogilvy and Mather into action. Together, these groups enrolled many key players in creating, distributing and promoting a poignant, dramatic short film, targeted to MTV viewers and influential passionistas worldwide, all to urge the global community to support the people of Burma and donate to relief efforts.

Honorable Murray Silver, on Rev. Martin Luther “Daddy” King, Senior

April 3, 2024July 20, 2009 by Roger Darnell

My dear friend, the Honorable Murray Silver, Esquire, was recorded during a June 2008 presentation for students and faculty of Hilton Head Preparatory School, honoring Rev. Martin Luther “Daddy” King, Senior. A world-famous trial lawyer, former Atlanta Municipal Court Judge and long-serving advisor to the Martin Luther King, Jr., Center for Non-Violent Social Change, Mr. Silver had a close personal friendship with Daddy King that lasted for many years, and intertwines their fates to this very day.

Let’s give them something to talk about: Trendhunter’s top 10 publicity stunts

April 3, 2024April 21, 2009 by Roger Darnell

Jeremy Gutsche, the colorfully successful founder of Trendhunter.com, presents this Trendhunter TV feature entitled “Top 10 Publicity Stunts.” Chronicling Improv Everywhere’s 2008 Grand Central Station stunt in New York city, the recent “Sound of Music” performance in Antwerp’s Central Station, and other sensational videos deemed “Must See” by enough people to ensure they’ve quite likely … Read moreLet’s give them something to talk about: Trendhunter’s top 10 publicity stunts

“Daddy” King at the 1977 Presidential Inauguration

April 2, 2024January 19, 2009 by Roger Darnell

Rev Martin Luther King, Sr. "Daddy King" – Washington, DC,originally uploaded by Michael6076. During this inspirational 2009 inaugural celebration, I am very mindful of the road that has brought us to the present. Today, Jan. 19, is the day when we honor Martin Luther King, Jr., for all he did for America, and for all … Read more“Daddy” King at the 1977 Presidential Inauguration

Case Study: POPcast

March 26, 2024April 15, 2001 by Roger Darnell

Last updated on Apr. 15, 2001: POPcast Claims Streaming Media Market Space, Earns Partners and Investors, Expands Into Europe

“Public Relations Campaign Designed and Executed by Roger Darnell Supports 15 Months of Successful Growth ”
See also: MEDIA COVERAGE

POPcast Communications Corp. was a streaming-media production services company, and a systems developer specializing in enterprise and consumer videomail solutions.

Executive Summary
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round “A” with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions.