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Let’s give them something to talk about: Trendhunter’s top 10 publicity stunts

April 3, 2024April 21, 2009 by Roger Darnell

Jeremy Gutsche, the colorfully successful founder of Trendhunter.com, presents this Trendhunter TV feature entitled “Top 10 Publicity Stunts.” Chronicling Improv Everywhere’s 2008 Grand Central Station stunt in New York city, the recent “Sound of Music” performance in Antwerp’s Central Station, and other sensational videos deemed “Must See” by enough people to ensure they’ve quite likely … Read moreLet’s give them something to talk about: Trendhunter’s top 10 publicity stunts

“Daddy” King at the 1977 Presidential Inauguration

April 2, 2024January 19, 2009 by Roger Darnell

Rev Martin Luther King, Sr. "Daddy King" – Washington, DC,originally uploaded by Michael6076. During this inspirational 2009 inaugural celebration, I am very mindful of the road that has brought us to the present. Today, Jan. 19, is the day when we honor Martin Luther King, Jr., for all he did for America, and for all … Read more“Daddy” King at the 1977 Presidential Inauguration

Case Study: POPcast

March 26, 2024April 15, 2001 by Roger Darnell

Last updated on Apr. 15, 2001: POPcast Claims Streaming Media Market Space, Earns Partners and Investors, Expands Into Europe

“Public Relations Campaign Designed and Executed by Roger Darnell Supports 15 Months of Successful Growth ”
See also: MEDIA COVERAGE

POPcast Communications Corp. was a streaming-media production services company, and a systems developer specializing in enterprise and consumer videomail solutions.

Executive Summary
While represented by DWA as PR agency of record, POPcast Communications landed new CEO, expanded into Europe and across the U.S., closed $11-million round “A” with Telesystem Ltd. and Intel Capital, forged alliances with Intel, Microsoft, British Telecom, JVC, Cisco and others and presented at leading U.S. and international events. Total coverage generated exceeded 60-million impressions.