Last month, the principals of creative studio Leviathan decided to unveil their experimental proof-of-concept project entitled “Ghost Box,” which they designed to demonstrate how almost any product of any size can be brought to life by projection with you as the director. Distributed to leading creative industry media outlets worldwide as a video with a short description, the hope was to ignite enthusiasm and excitement around the project and Leviathan’s vision, artistry and craftsmanship. As shown in the demo video, Leviathan’s first application for Ghost Box was an interactive art installation involving music from Waveplant, but they also revised it into a custom car configurator. The video concludes, “Such technologies could be used for anything from a storefront window to a large-scale event,” and asks: “Now that we know it’s possible, what do you want to build?” Here are some responses.
