Research – Page 10 – universal positive

Sharing secrets: Protein audience survey 2012

May 6, 2024March 26, 2012 by Roger Darnell

Each year Protein Networks surveys its global publication network of 18-35-year-old cultural innovators and influencers, asking what makes them tick, how they live their lives, and what they expect from their favorite brands. The results appear in the 90-page Protein Audience Survey 2012 report, a must-have resource for brands wanting to understand the behavior of … Read moreSharing secrets: Protein audience survey 2012

Successful kickstart for MIND ZONE

May 6, 2024February 16, 2012 by Roger Darnell

Last November, I received a request from my friend Christopher Cowen, who is VP of original programming for Herzog & Company, asking me to consider taking-part in a Kickstarter for his latest documentary film project. He wrote: “The film is called MIND ZONE: THERAPISTS BEHIND THE FRONT LINES and it’s the story of the U.S. … Read moreSuccessful kickstart for MIND ZONE

Stepping on stage

May 6, 2024February 8, 2012 by SteveEvans

I’ve never pictured myself performing in front of a live audience. After all, I’m not an actor, musician, or lecturer (not yet anyway). However, last week in Nashville, my perspective was turned on its head. In this case, the stage was the Frist Center and the performers (if I can call them that) were two authors focused on creative service firms, David C. Baker and Blair Enns. They spoke of the dynamics of successful relationships between firms and their clients or prospects. Most importantly, when initiating new business.

2012 ReCourses New Business Summit

May 6, 2024February 6, 2012 by Roger Darnell

On January 25-27, I had the pleasure of joining nearly 100 other professionals representing dozens of creative services firms in Nashville to attend the 2012 ReCourses New Business Summit (NBS). Hosted by ReCourses principal David C. Baker, and Blair Enns of Win Without Pitching, the event’s subtitle reads, “Using Your Positioning for More Reward, Impact, Control, and Fun.”

When it was all over, I asked many of my fellow attendees to provide two words that best describe their takeaways from the event, and the word cloud embedded above reflects their input. For anyone who has not spoken with me or others about our remarkable experiences at the summit, this provides quick insight into its powerful impact.For a bit more background,

One amazing night in San Francisco

May 6, 2024November 15, 2011 by Roger Darnell

Thanks to the SF Egotist, you can be a fly on the wall throughout all 10 episodes, and take advantage of this rare opportunity to learn from some of the top minds in one of the world’s most creative cities.

Greg Barker: Thanks for the Documentary

May 6, 2024November 2, 2011 by Roger Darnell

Based on Pulitzer Prize-winning author Samantha Power’s biography “Chasing the Flame,” the feature documentary film SERGIO presents the story of Sergio Vieira de Mello – a key diplomatic ambassador who may have witnessed more human suffering than any man of his generation. Described as a cross between James Bond and Bobby Kennedy, Sergio earned a … Read moreGreg Barker: Thanks for the Documentary

Business and brand strategy alignment

April 25, 2024October 24, 2011 by Roger Darnell

For his recent post entitled “The Death of Branding and the Scam of Storytelling,” ghostwriter and author Jeff Haden reached out to the illustrious David C. Baker. David is the head of ReCourses, which provides consulting services and educational events for marketing firms. In Jeff’s story, David says a lot about branding and storytelling, including this.

“Alignment is simply telling the truth: To your customers, to your employees, and to yourself. When you do that everything else falls into place. Then your brand makes sense and the stories you tell support your brand — because your brand is you.”

Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work. I hope he agrees with me.

To learn more,

“Brand New Conference” coming to SF in September

April 25, 2024September 6, 2011 by Roger Darnell

The Brand New Conference is a one-day event focusing on the practice of corporate and brand identity, organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit. A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers.

Forces for Good: Al Gore

April 25, 2024August 1, 2011 by Roger Darnell

Three years ago, Nobel Laureate and former U.S. Vice President Al Gore issued a powerful challenge to America: “Today I challenge our nation to commit to producing 100% of our electricity from renewable energy and truly clean carbon free sources within 10 years.”

Great to know: Ian Albinson

April 25, 2024July 25, 2011 by Roger Darnell

ArtoftheTitle.com Founder Ian Albinson is a leading global authority on the art and craft of film and television title design. At this year’s South by Southwest (SXSW) Music and Media Conference and Festival in Austin, Texas, Ian produced and presented the fascinating video embedded here, which is entitled “A Brief History of Title Design.” Of the production, Stephanie Murg of Mediabistro’s UnBeige and LiquidTreat.com writes:

“In less than three minutes, he takes viewers from the title card for D.W. Griffith’s Intolerance (1916) to the Tokyo fever dream opening of Enter the Void (2009), pausing along the way to pay respects to the title sequences of everything from Singing in the Rain to Dexter.”

Read moreGreat to know: Ian Albinson