Case Study: Changing Stares

Last Updated May 13, 2015: Scott Darnell Wins Top Mobility Industry Engineering Award, Brings Custom Mobility Solutions to Market

Creative and Communications Campaign Designed and Executed by The Darnell Works Agency Supports Growth For Ambitious Entrepreneur
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Adaptive mobility expert Scott Darnell is a consultant and developer of innovative solutions for wheelchair users.

Executive Summary
In 2003, DWA began its role as the creative and communications agency of record for Changing Stares, Inc., a privately held start-up focused on creating important new mobility options for wheelchair users. With Scott Darnell (brother to DWA principal Roger Darnell) unveiling his first product at the 2006 SEMA Show in Las Vegas, DWA took responsibility for all facets of brand communications for the company’s successful launch. In 2009, Scott was invited to attend the annual conference for the National Mobility Equipment Dealers Association, where Adaptive Driving Alliance leaders presented him with their New Technology Award for innovation in engineering and technology for the physically challenged. As the venture has progressed, it has tapped DWA’s expertise to cost-effectively advance essential facets of its business, including sales and customer service. Thanks to Scott’s perseverance and DWA’s ongoing support, CSI has earned vital media exposure and consistently expanded dialogues with industry experts and customers through adept communications that include dynamic use of social media.

Read moreCase Study: Changing Stares

Among many people I’m thankful for, my big brother Scott

We’re taking off to go spend some quality time with our families in the St. Louis and Milwaukee areas over the days ahead, and I thought I’d make a quick nod to one of the people I’m most thankful for, my big brother, Scott Darnell. Scott and his partner David Gotter established a company in 2003 named Further OPTIONS, as a developer of innovative mobility systems for wheelchair-bound individuals. After debuting its first product at the 2006 SEMA Show in Las Vegas, the company’s Patent-pending DMS-4 was unveiled at the 2009 National Mobility Equipment Dealers Association Annual Conference, where it was honored by NMEDA and the Adaptive Driving Alliance with their 2009 New Technology Award for Innovation in Engineering and Technology for the physically challenged.

Read moreAmong many people I’m thankful for, my big brother Scott

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