Sports – universal positive

The biggest night in sports: The ESPYS

July 18, 2024July 12, 2024 by Roger Darnell

On 11 July on ABC, The ESPYS Presented by Capital One once again featured the world’s premier athletes, the sports world’s biggest stars, and the very best sports stories of the past year. Hosted by Serena Williams, this 32nd annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research was televised live from LA’s Dolby Theatre.

Abbreviated for the Excellence in Sports Performance Yearly, the ESPYS honor the outstanding achievements of athletes and teams from various sports disciplines during the past year, as chosen by fans. Much more than a prestigious sports awards ceremony, the event brings together top athletes, coaches, celebrities, and sports enthusiasts to honor excellence in sports – including some of the many major initiatives aimed at improving our world.

Read moreThe biggest night in sports: The ESPYS

Contribute Now to the Biggest Night in Sports: The ESPYS

May 14, 2024July 14, 2018 by Roger Darnell

This Wednesday, July 18, at 8 p.m. ET on ABC, The 2018 ESPYS Presented by Capital One is once again set to feature the world’s premier athletes, the sports’ world’s biggest stars, and the very best sports stories of the year. Hosted by Danica Patrick, this 26th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.

In the meantime, ESPN’s Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 18. This year’s auction of more than 80 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and hall of fame coaches, sports-related experiences with ESPN personalities, and much more.

Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPYS Awards:

Marketing Innovation: Under Armour

March 21, 2024July 28, 2014 by Roger Darnell

On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight

Read moreMarketing Innovation: Under Armour