Brief Banner Film from the creative force, Juniper Jones.
Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions.
Storytelling
Nonfiction Unlimited Interviews: Director Bing Liu
LOS ANGELES – In January, documentary director Bing Liu won the Sundance Special Jury Award for Breakthrough Filmmaking on the strength of his feature documentary, “Minding the Gap.” Very soon thereafter, Nonfiction Unlimited signed Bing to its directorial roster for commercials and branded content. Since then, Bing and his film have continued racking up awards at major film festivals; notably, Bing was also selected for SHOOT Magazine’s prestigious New Directors Showcase for 2018.
With “Minding the Gap” set to premiere in select theaters across America and on Hulu on August 17, Nonfiction Unlimited partner/executive producer Loretta “LJ” Jeneski quizzed the rising director on some questions of special interest to the world of branded storytelling.
Tales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”
It was just another summer day in 2017 when I picked up my 13-year-old son Riley and a few of his friends after a movie. On the drive home, they made the decision to call their buddy Quinn Sforza, known as a bad-ass on the bass guitar, to invite him to join their new band. The offer was quickly accepted. Fast forward a few weeks, and a new band dubbed Uncle Kurtis was officially on the bill for a showcase performance organized by Asheville’s Experience Music (EM) at one of the city’s premier music venues, Salvage Station.
For the parents of young, aspiring musicians, EM is a dream come true. Dedicated to supporting the development of young musicians, EM’s principals and mentors – drawn from the vibrant local music industry – engaged Riley as a drummer for his first band, Breaking Point. Over the previous year, they had rocked stages at Salvage Station, The Grey Eagle and Pisgah Brewing Company as the headliner for several bands comprised of kids ages eight through 16.
The new sensation was all set to feature Riley, Quinn, drummer Graham Barrineau and guitarist/keyboardist Jackson Lee (son of EM co-founder Chuck Lee).
Read moreTales of Originality: Asheville’s Uncle Kurtis Drops New Album, “Let’s Kill Uncle Kurtis”
Visual timeline and PR case study: Luci Creative
In-depth PR case study materials follow. Last Updated 23 July 2018
Contribute Now to the Biggest Night in Sports: The ESPYS
This Wednesday, July 18, at 8 p.m. ET on ABC, The 2018 ESPYS Presented by Capital One is once again set to feature the world’s premier athletes, the sports’ world’s biggest stars, and the very best sports stories of the year. Hosted by Danica Patrick, this 26th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.
In the meantime, ESPN’s Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 18. This year’s auction of more than 80 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and hall of fame coaches, sports-related experiences with ESPN personalities, and much more.
Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPYS Awards:
Read moreContribute Now to the Biggest Night in Sports: The ESPYS
Best-Case Scenario: 2014 Blossom Launch, Powered by ENVOY
This case study appears in Roger Darnell’s book, The Communications Consultant’s Foundation.
Based in Irvine, California, the principals of the hybrid creative agency ENVOY have built their company very thoughtfully, aiming to partner with bold leaders to make experiences and products that define the future. By focusing on the convergence of design and technology, and even being willing to invest capital, expertise and services, the agency has chosen to engage with a growing list of innovative startups, in addition to its roster of well established companies.
When we think about startups, we might imagine one or two impassioned individuals burning the midnight oil together in a garage or an attic, dreaming about taking their side gig full-time. This is a story about the other kind – where very savvy professionals who have achieved major success in the past join forces on a relatively sure thing. Meet Blossom, a company that set out to create a smart water controller that would cut utility bills and save water.
Read moreBest-Case Scenario: 2014 Blossom Launch, Powered by ENVOY
Great to know: Lisa Cleff Kurtz, Philanthropist, Education and Arts Activist, and Rainmaker
Editor’s note: Nearly two decades ago, my fate was forever altered due to a chance encounter with the then-San Francisco based creative industry rainmaker, Lisa Cleff. After several months of her mentoring me in the field of sales, I was hired by high-tech PR firm The Terpin Group, thanks almost entirely to her recommendation. When The Darnell Works Agency launched in 2000, not only was she a main client and collaborator, her referrals have resulted in more than a dozen vital DWA client relationships… including those at ATTIK, CBX, PLUS, PostWorks and Sid Lee, to name but a few. Naturally, shining a light on this phenomenal luminary is a great honor for me, especially since the interview itself was conducted by her daughter, Zoe Lindgren, a rising NYC creative in her own right. For your further enjoyment, I also highly recommend this great interview by Timothy Huang, who spoke with Lisa in 2016 about her career – and her role as a star board member of A.R.T. / New York.
How did you get your start in your career?
Read moreGreat to know: Lisa Cleff Kurtz, Philanthropist, Education and Arts Activist, and Rainmaker
Marketing Imperatives: Center Everything Around Your PR Strategy
I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.
“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”
The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC.
Read moreMarketing Imperatives: Center Everything Around Your PR Strategy
Media Spotlight: Creators
Creators was VICE’s arts and culture platform, covering every aspect of the creative process. Its mission was to make art more accessible to a wider audience with diverse voices reporting on emergent arts and artists.
From sculpture and light projections to street art and dance, the platform’s curators and contributors immersed themselves in cultural hotbeds and travel to the far corners of the globe to explore the spectacle and color of making art today.
Sharing Secrets: Public Relations Expertise
The publishers of Campaign, a leading business media brand serving the marketing, advertising and media communities, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, former Abbott Mead Vickers BBDO chief executive and current CEO of Girl Effect Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a communications consultant providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows. Among many activities aimed at ongoing education and innovation, I regularly participate in webinars being presented by industry thoughtleaders, adopting the best ideas and lessons into my arsenal. One in particular, presented by five-time published author and entrepreneur Deirdre Breakenridge entitled “Eight Techniques of the New PR Champion,” began paying dividends immediately.