The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Over the years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications. In 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, with the goal of strengthening its educational component and its value to the industry. Deadlines for the 2011 North American and Global Effie Awards are at hand — please visit www.Effie.org today to learn more.
Feature
Sharing secrets: Ford’s Scott Monty
Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more … Read moreSharing secrets: Ford’s Scott Monty
Inspiring new book on the upside of resistance
Today marks the worldwide release of an amazing new book from Union Square Press, written by Steve Crawshaw and John Jackson, with a foreward from the internationally renowned human rights champion Vaclav Havel. The book is entitled Small Acts of Resistance: How Courage, Tenacity, and Ingenuity Can Change the World.
I met John Jackson through the spectacular MTV Burma Viral project from Carl Le Blond, Ogilvy Amsterdam, and Shilo. Earlier today, he reported that BBC’s world affairs editor John Simpson had highlighted the new book in his story today on Liu Xiaobo winning the 2010 Nobel Prize, writing,
“John Simpson has highlighted beautifully how Nobel Peace laureate Liu Xiaobo is linked to so many others in history and today, who live in truth and resist injustice… the very people whose stories our book aims to celebrate.”
Join Jamie Oliver’s food revolution
In the video above, first broadcast on August 2, celebrity and humanitarian Jamie Oliver introduces the OpenIDEO Challenge currently underway at OpenIDEO.com. There, Jamie, design and innovation consultancy IDEO, and many other prominent organizations are pooling their resources to address the best ideas we can provide to promote the benefits of fresh food to kids, so that they’ll be able to make better choices. Below, I’m also sharing Jamie’s inspirational TED Talk from earlier this year, where his passions for encouraging people to change their lifestyles and diets for the better, earned him a TED Prize.
Spinifex Group and GPJ for Nissan
Working in close collaboration with creatives from experience marketing agency GPJ, Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from … Read moreSpinifex Group and GPJ for Nissan
Brilliant directors: ATTIK’s Simon Needham
Since co-founding global creative agency ATTIK, executive creative director Simon Needham has led ATTIK’s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Today, Simon continues his role as ECD for the award-winning Scion account, among many others.
Nathan Love reveals more character
This summer’s successful collaboration between world-class animation studio Nathan Love and advertising agency 22squared recently brought two new animated broadcast spots to life for Baskin-Robbins’ nationwide ad campaign. For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice … Read moreNathan Love reveals more character
Ralph plays with Number Four
Last week, Penguin Books UK released the sensational new thriller “I Am Number Four,” the first release in a trailblazing new science fiction series, The Lorien Legacies. Together with Penguin, the principals of digital creative agency Ralph proudly announced the launch of “The Legacy Test” online at www.iamnumberfour.co.uk.
Experience Spinifex in China
The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the … Read moreExperience Spinifex in China
Cartoon Network’s 2010 Brand Expansion
To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an … Read moreCartoon Network’s 2010 Brand Expansion