Unique insights and actionable ideas from The Darnell Works Agency’s daily quest for greatness.
Last year, San Francisco ad agency Goodby, Silverstein & Partners hatched an idea for its clients at Hewlett Packard’s Digital Photography division which has led to some truly phenomenal results. Collaborations with the talented French director Francois Vogel, which began in 2003 in the development of another award-winning television commercial entitled “You”, produced a new … Read moreCase study on TV’s most beloved ad campaign…
Thank goodness for Ode Magazine. With the mission of telling stories about real people making positive change in the world, each piece posted to its website earns scores of thankful acknowledgements from readers around the globe. Editor Jurrian Kamp boldly states that each contribution is well researched, well written and inspiring. Do you agree?
Soon after graduating from college, I landed a job as a production coordinator on the small, unpaid crew of the no-budget debut feature of an ambitious filmmaker. The film was to be shot in 35mm Cinemascope, had a very accomplished DP, production designer and first assistant director, but the lack of budget was a major … Read moreProduct placement business, small and big…
In a strategic marketing plan that I put together for a client last year, I wrote that the term Marketing refers to a great many activities, including market research, brand management, customer service, sales, promotions, public relations and advertising. Drawing on extensive research, I also emphasized the need to unify those activities around a common strategy, driven by a thorough, up-to-date understanding of a company and its brand. I just read several stories from the special report in the July issue of CMO Magazine entitled The Sales-Marketing Culture Clash. I recommend reading the report, and this definition of Marketing from Wikipedia.
Among the many people I know who are involved in the marketing of major motion pictures, Nicole Sperling’s Hollywood Reporter article “Simultaneous movie, video plan irks theater owners” is sounding an alarm.