As a follow-up to my “Technology bridging teens’ socialization needs article” today’s Research Brief from MediaPost Communications encapsulates a new report from Forrester Research closely examining how young people communicate. Reviewing the Research Brief and Forrester’s summary for the report, which tabulates findings from a recent survey of Canadians and Americans aged 12 to 21, reiterates the need for those wishing to reach today’s youths to understand how technology factors into these individuals’ daily lives, and the importance of appropriately “talking the talk”. Among the reports’ gems are facts that reveal that two-thirds of respondents have computers, MP3 players top their wish lists, 94% have some type of device for playing games, half prefer game play to TV, and more than half seek and rely upon friends’ and familymembers’ advice before making purchases. The size of this group, in full, is estimated at 73 million.
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Case study on TV’s most beloved ad campaign…
Last year, San Francisco ad agency Goodby, Silverstein & Partners hatched an idea for its clients at Hewlett Packard’s Digital Photography division which has led to some truly phenomenal results. Collaborations with the talented French director Francois Vogel, which began in 2003 in the development of another award-winning television commercial entitled “You”, produced a new … Read moreCase study on TV’s most beloved ad campaign…
Take a walk on the bright side…
Thank goodness for Ode Magazine. With the mission of telling stories about real people making positive change in the world, each piece posted to its website earns scores of thankful acknowledgements from readers around the globe. Editor Jurrian Kamp boldly states that each contribution is well researched, well written and inspiring. Do you agree?
Product placement business, small and big…
Soon after graduating from college, I landed a job as a production coordinator on the small, unpaid crew of the no-budget debut feature of an ambitious filmmaker. The film was to be shot in 35mm Cinemascope, had a very accomplished DP, production designer and first assistant director, but the lack of budget was a major … Read moreProduct placement business, small and big…
Is sales marketing’s spouse, or its offspring?
In a strategic marketing plan that I put together for a client last year, I wrote that the term Marketing refers to a great many activities, including market research, brand management, customer service, sales, promotions, public relations and advertising. Drawing on extensive research, I also emphasized the need to unify those activities around a common strategy, driven by a thorough, up-to-date understanding of a company and its brand. I just read several stories from the special report in the July issue of CMO Magazine entitled The Sales-Marketing Culture Clash. I recommend reading the report, and this definition of Marketing from Wikipedia.
Shifting release paradigms in the movie business…
Among the many people I know who are involved in the marketing of major motion pictures, Nicole Sperling’s Hollywood Reporter article “Simultaneous movie, video plan irks theater owners” is sounding an alarm.